“Interactive technologies can bring alive OOH essence”: Thapas Joseph

In Viewpoints By Bhawana Anand & Pray Jani - October 21, 2019

Thapas Joseph, President of Fountainhead Digital MKTG talks about the myriad OOH opportunities that will be come by with the use of extended technologies. Edited excerpts

Broadsign to power China’s Oriental Sunrise Media digital signage network

In Digital OOH By M4G Bureau - July 24, 2019

The partnership enables delivery of dynamic content, augmented reality experiences, and omnichannel campaigns to Oriental Sunrise’s growing, premium network

Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

In OOH News By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

Ocean, Proximo Spirits release dark spirit of The Kraken

In Digital OOH By Rajiv Raghunath - October 25, 2018

Planned by Media Campaign and created in conjunction with Ocean Labs for Proximo Spirits, the eight-day campaign is running across Ocean’s The Loop city centre screens in Manchester’s northern quarter

IKEA leaves everyone spellbound in Hyderabad

In Campaigns By Bhawana Anand - August 10, 2018

The campaign was writ large on the conventional OOH formats and was augmented with innovations at transit consumer touchpoints like the airport, bqs and auto stands

‘Voice will become primary way to interact with the world:’

In Research By M4G Bureau - December 06, 2017

Isobar’s innovation and strategy experts from around the world have defined five key trends that explore this evolving relationship between humanity and technology and predict a harmonious future

DOOH market expected to exceed more than US$ 5 Billion by 2022

In Research By M4G Bureau - November 15, 2017

Rising Demand for Internet of Things (IoT) & Emergence of the Cloud Platform and Increasing Usage of Virtual and Augmented Reality in DOOH Advertising are prominent opportunities factors for global Digital Out of Home Market to grow

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

‘OOH is more creatively impactful, more contextually relevant’

In Viewpoints By M4G Bureau - August 28, 2017

Innovative technologies, such a geofencing, augmented reality, and dynamic content, are making OOH campaigns stronger by adding new and intriguing elements to existing campaign strategies:

“Moving, interactive hoardings can spur more innovations”

In Viewpoints By Satarupa Chakraborty - August 08, 2017

Automobile brands are among the leading advertisers in Indian OOH space. If we consider only static OOH sites in India, automobile major Hyundai Motor India is present on some 500 hoardings in urban India and 300 in rural India. Hyundai is also highly visible on premium and strategically located media at airports and malls. The brand has also used interesting augmented-reality based activations time to time. Outdoor Asia speaks to Puneet Anand, General Manager & Group Head – Marketing, Hyundai Motor India Limited, on how the brand perceives outdoor advertising. Edited excerpts: