Posterscope Group launches Ambient OOH in India

In OOH News By VJ Media Bureau - April 15, 2013

Ambient OOH offers clients reach and depth of experience to ensure that the brand gets to the target audience.

CRY assigns its creative mandate to BBH

In OOH News By VJ Media Bureau - April 10, 2013

BBH has been brought on-board at a time when CRY is embarking on its own mission to engage with a younger audience, specially through the digital space.

Uniads Limited executes bus shelter innovation for KFC

In OOH News By VJ Media Bureau - April 06, 2013

The agency planned a simple yet relevant campaign to grab the attention of the right target audience.

Uni Wash captures audience with simple yet relevant message

In OOH News By Bhawana Anand - April 03, 2013

Pioneer Publicity makes Uni Wash visible across Delhi, Punjab and Haryana through the OOH medium.

Mahindra Quanto unlocks surprises!

In Campaigns By Bhawana Anand - March 27, 2013

In association with Hungama Digital Services, the compact SUV from M&M launched a mall digital activation that prompted audience to'unlock weekend experiences.

Sampark bags rights for Kolkata's AC Metro Railways

In OOH News By VJ Media Bureau - March 06, 2013

The new AC Rakes will be branded with fleet graphics lasting for longer period of time by effectively communicating the brand messages to the target audience.

Uninor s catchy Sabse Sasta campaign

In Campaigns By Bhawana Anand - March 04, 2013

Creating a buzz about its new recharge offer, Uninor has rolled out the simplest yet eye-catching outdoor campaign in UP West that instantly connects with target audience of the region.

JCDecaux wins Delhi Airport Metro Express Line contract

In OOH News By VJ Media Bureau - February 21, 2013

The 10 year contract provides an access to the same target audience as that of Terminal 3 and Terminal 1D at Indira Gandhi International Airport.

'The only guideline is that there are no guidelines!'

In Viewpoints By M4G Bureau - January 17, 2013

OOH advertising is morphing into newer avatar as newer possibilities are being discovered by creative honchos. For Raj Deepak Das, Executive Creative Director, BBDO India, however, it is the message and the emotion which make an OOH copy strong, strong enough to capture the eyes and hearts of the audience.

Free dive into a creative campaign

In OOH News By Bhawana Anand - January 09, 2013

Aamby Valley City's OOH campaign executed by Milestone Brandcom proves that the medium can also electrify and persuade the audience with its power of realistic depiction.