Posterscope Group launches Ambient OOH in India

Posterscope India Group, has launched the next step in the evolution of its offerings in the out of home domain-AMBIENT OOH. According to the company, this is considered to be India’s first dedicated Ambient OOH practice, based on scientific knowledge and best practices. Haresh Nayak, MD Posterscope India Group says, “Interestingly, advertising in India today has gone through many changes in techniques & style of promotion. Gone are the day of passive communication, it’s all about how your brand engages and interacts with its target audience. Secondly, the changing lifestyle of consumers calls the attention of advertisers to re-study the mediums of brand communication and through Posterscope OCS (Outdoor Consumer Survey) we have seen that Ambient OOH is growing much faster than traditional OOH.
 
With a team of 20 dedicated members and with offices across Mumbai, Delhi, Bangalore, Chennai, Ahmedabad and Kolkata, Ambient OOH offers clients reach and depth of experience to ensure that their brand gets to the target audience.Fabian Cowan, Business Head, AMBIENT OOH adds, “As the Indian consumers evolve, and there is a far greater need to engage them across platforms and experiences. Integration and innovation across traditional and new media opportunities is the key and at AMBIENT OOH we are well equipped to deliver not just innovations that are out of the box but also engagement and experiences that are well within the box, that have hitherto been ignored. “
 
AMBIENT OOH has already partnered with clients like Nissan, Tourism Australia, L&T, Bose, Samsung, MTV, ETV, Visa, Adidas, BMW, Standard Chartered, Movies Now, Ferrari, Benetton, NDTV Good Times, Skoda Auto, Reebok and more.