Vyoma Media becomes member of DPAA

In OOH News By M4G Bureau - June 30, 2017

As a leader in OOH technology and monitoring, Vyoma has much to contribute to our collective efforts to grow the DOOH sector, says Barry Frey, President & CEO of DPAA

DPAA elects Ayuda[x]'s Andreas Soupliotis to Board of Directors

In Digital OOH By M4G Bureau - June 28, 2017

DPAA is a digital out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities.

NBA marks spectacular presence in the outdoor

In Campaigns By Bhawana Anand - June 20, 2017

MOMS executed the campaign in Delhi & Mumbai, using both traditional and digital formats

Natgeo, OAAA build mass awareness on protection of endangered species

In Digital OOH By M4G Bureau - May 31, 2017

On the Endangered Species Day, the National Geographic Society and members of the Outdoor Advertising Association of America (OAAA), launched an OOH campaign driven by user-generated content.

OOH delivers maximum ROI, says an OAAA report

In Digital OOH By M4G Bureau - May 19, 2017

While TV and radio are high in diminishing returns, OOH delivers linear incremental returns in general, offering consistent ROI growth, says report.

UP state GST likely to subsume ad revenue tax

In OOH News By Bhawana Anand - May 10, 2017

The key question is, will local bodies let go of the tax revenues. Media owners don't' expect any adverse impact of the impending change in ad tax revenue policy

OAAWB resolves to take firm steps for betterment of industry

In OOH News By Nabamita Chatterjee - April 27, 2017

At the 42nd AGM of the association, the new committee of office bearers has delineated the steps to implement the SOP for OOH business in the region, expand the association's membership, engender more transparency in the business and address the long-standing issue of mushrooming unauthorised media.

Prakash Arts, Srishti Communications, Atin OOH, Coral Media firm up deep association with OAC 2017

In OOH News By M4G Bureau - April 17, 2017

OAC 2017 has generated all-round industry interest. The very fact that the Convention returns to Mumbai -- which is one of India's OOH industry hubs -- itself has generated renewed interest among the industry stakeholders to participate in the Convention in a bigger way.

US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.