QMS ties up with Amplified Intelligence for OOH attention study

In OOH News By Rajiv Raghunath - June 20, 2022

There is no question the future of advertising will lean on attention,” says Christian Zavecz, QMS Chief Strategy Officer.

Next WOO Congress in Lisbon on June 7-9, 2023

In OOH News By Rajiv Raghunath - June 08, 2022

The Toronto Congress featured indepth discussions on wide ranging areas, such as, programmatic, what clients want from OOH, sustainability, diversity and the way digital OOH amplifies social media in real time.

Go brave, urges ¬Parle Agro’s new 360 degree campaign for brand ‘B Fizz’

In Campaigns By N Jayalakshmi - March 30, 2022

Featuring brand ambassador Arjun Kapoor, new multi-channel campaign, which underlines B Fizz as a ‘drink for the brave’, will be amplified across TV, Outdoor, Digital and OTT platforms

World Out of Home Organization's 1st Africa Forum on Feb 3

In OOH News By Rajiv Raghunath - January 28, 2022

The virtual conference will feature speakers from Africa and outside, covering all aspects of the Africa OOH industry and its place in the wider media market

Think fresh, dude!: 7UP’s new success mantra to youth

In OOH News By - April 08, 2021

The brand’s new communication will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign

Pepsico India launches integrated campaign for Mountain Dew Ice

In OOH News By M4G Bureau - March 30, 2021

The TVC for Mountain Dew Ice will be amplified across TV, digital, outdoor, and social media with a 360-degree campaign.

Seagram's Royal Stag Launches a New Campaign With Global Icons

In OOH News By M4G Bureau - December 15, 2020

The new campaign would be amplified via a 360 media plan

Netflix beams ‘Stream Fest’ on OOH canvas

In Campaigns By M4G Bureau - December 04, 2020

The campaign amplifies the OTT major’s messaging on free streaming service on Dec 5-6

JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering

In OOH News By M4G Bureau - September 09, 2020

The offering has been launched in order to understand the key trading audience and deliver better value and efficacy

Talon launches #SendingLove DOOH campaign across 153 cities

In Digital OOH By Rajiv Raghunath - May 19, 2020

The campaign features user-generated messages of love and unity are being displayed on DOOH screens worldwide with social media amplification ensuring the messages are also seen by millions - at home