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Home » OOH News » JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering

JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering

By M4G Bureau - September 09, 2020

The offering has been launched in order to understand the key trading audience and deliver better value and efficacy

JCDecaux Africa has launched new media offering to the market called Citilites Amplified, a range of flexible out-of-home advertising media solutions.

The aim is to build out-of-home advertising networks which enable relevant and contextual campaigns to a host of industry verticals. Hyper targeting advertising within relevant contextual environment can help build brand equity, improve ad recall, and delivers better relevancy to address lower funnel sales objectives, such as improved purchase consideration and enhancing brand action or appraisal.

To highlight the flexibility of the Citilite networks, understanding which key point of interests (POIs) and point of purchase (POP) are of importance to an over the counter (OTC) brand who want to target families. JCDecaux can offer advertising media solutions in proximity to clinics, creches, schools, recreation centres or places of worship. Citilites Amplified networks can target office and business parks, golf courses, new and used car dealerships to ensure top-of-mind during the purchase exploration and decision-making period. It enables the JCDecaux Africa to build customer-centric networks, relevant to a host of brands and advertisers, around a highly sought-after consumer segment.

There are two turnkey media offerings: the first, Citi Reach- optimised around maximising reach, nationally or regionally, positioned to address TV and radio coverage goals, with higher frequency and at a lower average cost, simplifying the media procurement for strategists and planners.

JCDecaux’s second range of networks, Citi Places- lifestyle-focused, centred around a host of points of interest and points of purchase, enabling advertising messaging to be delivered in contextually relevant locations.

As an example, from a contextual perspective for an alcohol brand, the Citi Slicker network is located near 110 restaurants, 65 bars, 39 bottle stores, 48 hotels. Reviewing the same network for a banking or investment brand, Citi Slickertargets an affluent audience located in key catchment areas including116 office or business parks, 328 banks or financial institutions and 8 golf courses.

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