Kempegowda International Airport, Bengaluru receives ACI’s ‘Voice of the Customer’ recognition for 2nd consecutive year

In OOH News By M4G Bureau - February 16, 2022

Wins global recognition for its relentless efforts in understanding the needs of passengers

Kempegowda International Airport, Bengaluru invites bids for managing advertising media

In OOH News By M4G Bureau - February 15, 2022

The last date for submitting bids for establishing, operating, maintaining, and managing Advertising Media at KIAB is March 29, 2022.

Air passenger traffic volume in India rises 62.9% in Aug-Nov 2021

In OOH News By Rajiv Raghunath - December 27, 2021

Domestic flight passenger volume reaches 20.72 million in Nov 2021 vs 17.42 million in Oct 2021

“OOH has a higher sticky factor compared to other mediums”

In Viewpoints By N Jayalakshmi - December 23, 2021

Somany Ceramics is a brand that has leveraged the out-of-home (OOH) medium in many ways - from hoardings and branded buses that also served as mobile stores; to in-stadium and airport branding. In an interaction with Media4Growth, Minal Somany, Brand Custodian, Somany Ceramics, shares the brand’s experience in the OOH space, the possibilities with it in future and the challenges therein. Read on…

Luxury brands dominate JCDecaux media in LAX, Miami airports

In OOH News By M4G Bureau - December 17, 2021

These campaigns, running on our vibrant digital screens and larger than life placements are destined to capture the attention of holiday shoppers: JCDecaux

adidas unveils running track at DBX’s busiest arrival area

In OOH News By M4G Bureau - November 26, 2021

The unique experiential concept falls in line with the brand’s efforts to contribute to the city’s efforts to promote health and fitness

Decor brand Nesterra delights passengers at Mumbai airport

In Campaigns By M4G Bureau - November 15, 2021

The brand weaved together a unique gifting experience and surprised passengers travelling during this festive season with special gift hampers

Air passenger traffic sees 28% increase during July-Sept

In OOH News By Rajiv Raghunath - November 15, 2021

Domestic passenger volume reaches 129.23 million in September 2021, as compared to 86.01 million in the corresponding month of 2020

Top brands check in at Bengaluru airport as passenger traffic builds up

In OOH News By Rajiv Raghunath - October 21, 2021

Multi-Verse Technologies, Samsung, Toyota, VMware, KIA Motors, Oneplus, among others have created domineering brand presence at the airport

Airport advertising delivers highest perceived value & prestige vis-a-vis other ad channels: Study

In OOH News By M4G Bureau - October 21, 2021

The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 consumers in five advertising markets: China, France, Germany, UK and the USA