Laqshya Media Group’s Yuvrraj Agarwaal builds the case in his own words for landmark sites powered by algorithms, AI, and imagination - where visibility meets precision.
The sites, spread across stations including Srinagar Central, Banihal and Baramulla, will feature a mix of unipoles, static hoardings and digital LED screens.
The branding and advertising rights for this station is managed by Times OOH.
Aman Nanda shares his perspective on how transit OOH is evolving from advertising to urban storytelling.
The installation is done in partnership with OMD India and Osmo
The campaign is executed by Greenline Glo, the Out-of-Home division of Lodestar Universal McCann.
This partnership gives advertisers programmatic access for the first time, to 64 digital screens, generating on average over 41 million monthly impressions.
Strategically placed billboards across urban landscapes serve as vibrant reminders for potential travelers, tapping into common desires and pain points.
Two-thirds of the people exposed to OOH ads say these ads influence where they go, what they do, and where they stay.
The campaign is executed by Platinum Outdoor