Results For "Africa"
70 News Found
Pikasso, Broadsign activate 1st pDOOH campaign in West Africa
In OOH News By Rajiv Raghunath - October 18, 2021
The campaign booked by Kawarizmi, a French digital agency that specialises in programmatic buying, is part of an omnichannel communication, which includes a strong retargeting presence on mobile and social media
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
In Digital OOH By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Pikasso teams up with AdMobilize
In Digital OOH By Rajiv Raghunath - October 04, 2021
This partnership will kick off with deployments on premium locations for Pikasso’s in-Mall, Large Format Digital Screens network, covering 4 countries: Algeria, Jordan, Morocco & Ivory Coast.
‘Programmatic will unleash the potential of DOOH’
In Viewpoints By Rajiv Raghunath - June 21, 2021
Antonio Vincenti, CEO of Beirut-based Pikasso, leading OOH company across the Levant (Lebanon, Jordan, Iraq), North Africa (Algeria, Tunisia, Morocco), and West Africa (Ivory Coast, Senegal, Mali), states that programmatic will help the business to connect with new potential buyers across markets. "On a large scale, data will allow our medium to become more and more traded programmatically,” he says in an interview with Rajiv Raghunath.
Shut-out for a cause: Giant mask on South Africa billboard
In Campaigns By M4G Bureau - December 14, 2020
A public service OOH campaign SHOUT4MASKS aimed at raising funds to distribute protective masks in South Africa has a 3D fabric mask spanning 4 meters in length, 3.6 meters in width and weighing 180kg being featured on a billboard in Johannesburg
WOO plans 1st ‘World Tour’ in 2021; Toronto Congress in 2022
In OOH News By M4G Bureau - December 08, 2020
The tour events to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of 2021
JCDecaux Africa launches ‘Citilites Amplified’ OOH media offering
In OOH News By M4G Bureau - September 09, 2020
The offering has been launched in order to understand the key trading audience and deliver better value and efficacy
Bata awards global creative mandate to Contract India
In OOH News By M4G Bureau - November 28, 2019
The creative agency will handle strategic and creative duties for the European footwear major’s key geographies in LATAM, Europe, Asia and Africa with the support of its group companies
It’s a new branding game at SA cricket tournament
In OOH News By Bhawana Anand - September 18, 2019
Even as major national brands make their presence at the South Africa series, there are interesting new tie-ups with brands like Amul in tie-up with the South African team
#LEJAYENGE kicks off on wheels
In Campaigns By Ria Banerjee - June 10, 2019
Star Sports unveils two phases of #LEJAYENGE campaign on autos, cabs and buses across metros, riding on the ICC Cricket World Cup 2019 wave