Clutter-breaking OOH campaign by Vredestein

In Campaigns By M4G Bureau - December 13, 2023

Vikram Garga, Group Head, Marketing, Asia Pacific, Middle East and Africa. Apollo Tyres Ltd says, “I believe this innovative campaign with 3D creatives would appeal to the premium customers in Mumbai. We have already identified similar locations in other metropolitan cities, with high consumer base for Vredestein tyres, to roll out striking campaigns.”

Top Unilever media executive Lunga Mooi to be keynote speaker at WOO Africa Forum

In OOH News By M4G Bureau - December 12, 2023

Mooi will focus upon the OOH growth opportunities in Africa

WOO opens registration for Hong Kong 2024 Global Congress

In OOH News By Rajiv Raghunath - December 05, 2023

Asia is at the cutting edge of OOH technology and innovation and Hong Kong 2024 will be unmissable, says WOO President Tom Goddard

WOO adds new members from Africa, Europe, Asia, US and Australasia

In OOH News By M4G Bureau - November 28, 2023

WOO Chief Operating Officer Mark Flys says: “We are delighted to see such a wide range of new members joining us from across the world”.

WOO heads to Cape Town for first in-person Africa Regional Forum, registration open

In OOH News By M4G Bureau - November 20, 2023

The Africa Forum will take place on March 11-13, 2024 at Westin Cape Town hotel in the shadow of Table Mountain and overlooking Table Bay

World Out of Home Organization announces first in-person Africa Forum

In OOH News By Rajiv Raghunath - October 30, 2023

The Forum will take place in Cape Town, South Africa during March 11-13, 2024

ideacafe appoints seasoned OOH professional Raza Syed as Sr. VP

In OOH News By M4G Bureau - October 30, 2023

In his illustrious career, Raza has worked on award-winning campaigns for diverse brands like One Plus, Dyson, L’Oréal, Ikea, Cred, South African Tourism, Colgate, Etihad, IDBI Bank, World Gold Council, Renault Datsun, Swiggy, JK Tyres, and others.

Madison Media onboards Avinash Pillai as Advisor for Godrej Consumer Products

In OOH News By M4G Bureau - October 27, 2023

Avinash has been at Mediacom for 12 years where he started out as a National Buying Head and gradually went on to lead the P&G AOR for India and later for the AMA (APAC, Middle East and Africa) region

Pikasso integrates with LMX programmatic SSP

In Digital OOH By M4G Bureau - October 20, 2023

Integrating our DOOH screens with LMX opens up a realm of opportunities for the Asian market to connect with audiences of the MENA & West Africa Regions, says Francesca Vincenti, Head of Programmatic & Innovation, Pikasso

‘DOOH has seen significant growth in South Africa’

In Viewpoints By Rajiv Raghunath - August 18, 2023

Dave Roberts, Chairman of OOH & Head of M+A, Primedia, South Africa shares his perspectives on OOH business patterns in South Africa and rest of Africa, market readiness for programmatic OOH, among other key factors. Edited excerpts of the interview with Rajiv Raghunath.