Results For "Africa"
70 News Found
Outdoor Network launches South Africa’s largest digital billboard
In Digital OOH By M4G Bureau - December 13, 2018
The 2-sided billboard is expected to deliver 3.3 million impacts every month
Irish-owned Solar AdTek in pact with Dubai-based Poweregion
In OOH Solutions By M4G Bureau - November 08, 2018
Poweregion's customers are based in the Middle East and Africa region, and the group has over 1,000 clients
BBC News makes headlines in the outdoor
In Campaigns By M4G Bureau - October 26, 2018
The OOH campaign, handled by Headsail Media Services, was rolled out in South Asia and East Africa
ITW Consulting to handle stadium rights for MSL T20 League
In OOH News By M4G Bureau - October 23, 2018
The firm will manage the commercial and sales business through rights acquired by Global Sports Commerce for Africa across formats including On-Ground sponsorships
‘Continuous innovation a must for relevancy of common currency’
In Viewpoints By Rajiv Raghunath - September 22, 2018
Dave Roberts, Chairman, Out of Home Measurement Council, South Africa and CEO, Primedia Outdoor shares his perspectives on what it takes to develop a common currency for audience measurement metrics
Cuende Infometrics co-founder Daniel Cuende to address OAC 2018
In OOH News By M4G Bureau - June 22, 2018
Daniel Cuende is the technical manager for GEOMEX, the Out of Home Audience Measurement in Spain.; he is also involved in OOH research in South Africa, Australia, Pakistan, Lebanon, Mexico, Morocco, Thailand and participates in US MRC Digital OOH Measurement Standards Working Committee
ITW Consulting bags in-stadia ad rights for India, Aussie cricket tour of South Africa
In OOH News By M4G Bureau - December 19, 2017
The company is permitted to re-sell and market the in-stadia advertising rights covering 3 Tests, 6 ODIs and 3 International T20s in the South Africa v/s India Series and 4 Tests in the South Africa vs. Australia Series
Small OOH formats ideal for FMCG brands to connect with mid-segment market
In Research By M4G Bureau - November 30, 2017
A South African media group cites the compelling opportunity for FMCG brands to reach out to the lower income group in the country that account for 42% of all spends in the country by using small format OOH like BQS for advertising
“A common OOH currency to measure the media is vital”
In Gallery By - August 27, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017
‘A common OOH currency to measure the media is vital’
In OOH News By M4G Bureau - August 02, 2017
Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.