MINI salute with max visibility

In Digital OOH By Bhawana Anand - November 25, 2013

MINI, the international car brand rolled out a digital OOH campaign, not to sell, but to simply make their customers feel extraordinarily special. International agency iris Worldwide, managed the campaign. Here's a look.

RED FM's tribute to Sachin in Kolkata

In OOH News By Nabamita Chatterjee - November 23, 2013

The brand unveiled a statue of the master blaster in the city as part of its various activations meant to strike a chord with the audience and joining them in paying their tribute to Sachin.

Berger Silk adds colour to OOH

In OOH News By Nabamita Chatterjee - November 22, 2013

The brand made its presence felt at major cities like Kolkata, Durgapur, Asansol, Patna, Indore, Jabalpur, Lucknow, Satna, Bhubaneshwar, Cuttack, Guwahati, Ahmedabad, Surat and many more.

'Use new products and services to get innovative'

In OOH News By Bhawana Anand - November 18, 2013

Ambika Misra, Executive Director, Ambalika Institute of Management & Technology, Lucknow, talked about some innovative possibilities with the OOH media using new products and services at the'UP Talks OOH' event.

Innovative outdoor display permitted at Rapid Metro, Gurgaon

In OOH News By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

'Need standardised rates'

In Viewpoints By M4G Bureau - November 11, 2013

Vikram Mansukhani, Area Business Manager, Tanishq, on the challenges involved in executing an OOH campaign in a market like UP.

Vodafone's festive splash

In OOH News By Nabamita Chatterjee with inputs from Bhawana Anand - November 07, 2013

In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic locations in the cities to make a statement and reiterate its positioning. Here's a look.

Sugar Free Natura celebrates sweet indulgence

In OOH News By MunmunSaha - October 31, 2013

Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar Free Natura this Diwali .

'India is big on adopting new technologies'

In Viewpoints By M4G Bureau - October 29, 2013

Gunjan Sahni, Category Manager - Asia Pacific & Japan, Hewlett Packard was in India recently and Outdoor Asia caught up with him for a chat that discussed, among other things, India's performance in large format printing in comparison with rest of the Asia-Pacific countries, collaborating with clients to ensure maximum productivity, and more. Read on.

'Need digital alternatives'

In Viewpoints By M4G Bureau - October 29, 2013

Bharath Ganapathi, General Manager, Corporate - The Hindu on why more alternatives need to be explored in the OOH medium.