Results For "ANA"
1080 News Found
'Media owners should also propose innovations'
In Viewpoints By M4G Bureau - January 13, 2014
Pravin Kulkarni, General Manager(Marketing) -- Parle Products, talks about what role out of home advertising plays in the brand's overall marketing plans and the challenges therein, as Outdoor Asia speaks to many FMCG brands on their approach to OOH.
HP licenses large format portfolio to Brand Management Group
In OOH News By VJ Media Bureau - January 03, 2014
BMG will deliver high-quality, HP-branded large-format media portfolio to customers.
New software solution to manage outdoor media
In OOH News By VJ Media Bureau - December 28, 2013
The software called software launched by U S Technosoft takes care of services such as Media Buying, Planning, Landlord Management, Purchase Orders, Accounts, Reports and Alerts among others.
Unibic counts on the drool factor
In Campaigns By MunmunSaha - December 26, 2013
The brand has come with out a new OOH campaign in Mumbai to offer a delicious feel of the product and trigger purchase.
Sinex Systems collaborates with Trix International
In OOH News By VJ Media Bureau - December 17, 2013
Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.
Activation versus OOH: It's all about synergy
In Viewpoints By M4G Bureau - December 13, 2013
Haresh Nayak, Managing Director - Posterscope India on why activation must be looked at as a supplementary medium, rather than as a competing medium in the context of OOH advertising.
Activation VS OOH: Both complement each other
In Viewpoints By M4G Bureau - December 13, 2013
Activation is also a part of OOH. One can do activations through billboard as well, or one can do an activation that complements the OOH campaign, says Junaid Kader Shaikh, Managing Director - RoshanSpace.
'Cost per reach analysis key for OOH spends'
In Viewpoints By M4G Bureau - December 10, 2013
Sujay Kutty - Executive Vice President & Business Head, Zee Bangla, tells Outdoor Asia what can drive the brand's OOH spends in West Bengal, while sharing his OOH experience in the state.
'Need definite OOH policies for heritage sites'
In Viewpoints By M4G Bureau - December 10, 2013
There is need for more definite rules and regulations regarding heritage zones like Park Street, Lalbazaar, Assembly House etc in Kolkata, says Mainak Chatterjee, Manager Marketing & Admin, Senco Gold Limited, as he shares with Outdoor Asia his thoughts on the OOH scenario in West Bengal.
'Digital innovation needs attention'
In Viewpoints By M4G Bureau - December 09, 2013
Anand Poddar, Head - Outdoor Advertising, Lux Industries Ltd, on what can take the OOH medium forward in the state of West Bengal.