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Globally, revenues from digital have doubled in 3 years: Olivier Heroguelle
In Viewpoints By M4G Bureau - October 13, 2014
JCDecaux India has taken affirming steps in the digital OOH space in India by introducing digital assets at Kempegowda International Airport (KIA) Bengaluru where the firm holds exclusive advertising rights. This new array of media includes assets like a mega video wall, 6 digital MUPIs, 16 Pole Mounted Digital MUPI's and 8 digital suspended screens located throughout the Domestic Departure Retail Zone 1, Domestic Security Hold area and Domestic Arrival corridor, respectively.
JCDecaux has rich expertise in managing airport digital media worldwide. However, it wouldn't be wrong to say that the Indian market differs from markets overseas and so there are unique challenges too, springing from advertisers' mind-sets, consumer outlook, local conditions, etc. Olivier Heroguelle, MD, JCDecaux India talks about the company's foray into the DOOH space in India in conversation with Bhawana Anand of Outdoor Asia. Edited excerpts of the interview:
KSRTC passenger traffic is a huge OOH audience: Vishwanath K S
In Viewpoints By M4G Bureau - October 11, 2014
KSRTC's IMTC (Inter Modal Transit Centre) has substantial advertising space, says Vishwanath
Outdoor is an ideal media for social communications: Leela Sampangi
In Viewpoints By M4G Bureau - October 11, 2014
Karnataka State AIDS Prevention Society (KSAPS) uses a mix of outdoor formats to connect with the target audiences in the urban and rural sectors
Vodafone showcases winning spirit on OOH
In Campaigns By Bhawana Anand - October 10, 2014
The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge
Railways is ushering in OOH industry friendly policies: Dr Anup Dayanand Sadhu
In Viewpoints By M4G Bureau - October 10, 2014
Dr Sadhu explained how stations (hoardings, CCTV, dual display system, PA Systems), trains (vinyl wrapping of coaches, on-board infotainment), stationary items and level crossing gates are potential areas for revenue generation
Create a visual culture in Bangalore: Rashmi Niranjan
In Viewpoints By M4G Bureau - October 10, 2014
Rashmi said that at a cross road junction, instead of having hoardings being put up at all four corners, they can be clubbed at one or two corners and the rest can be kept as green spaces.
Karnataka Talks OOH! begins today
In OOH News By VJ Media Bureau - October 09, 2014
The conference will bring senior government officials, media owners, brand marketers, OOH specialist agencies, and other key stakeholders of the industry on a common platform to discuss and identify new ways to'Accelerating Karnataka OOH Industry Growth'
ITC's'Engage' goes gigantic in the outdoor in Bangalore
In Campaigns By Nabamita Chatterjee - October 08, 2014
Street Talk created a 4,000 sq ft single display for the brand in a high traffic zone in the city
Laqshya Solutions creates dramatic OOH campaign for Flipkart's biggest sale
In Campaigns By Bhawana Anand - October 08, 2014
The campaign set off much discussion across media and e-commerce circles
'KSRTC Infrastructure Allows Advertisers To Connect With Audiences Across Karnataka'
In Viewpoints By M4G Bureau - October 08, 2014
Vishwanath K S, General Manager - Traffic, Karnataka State Road Transport Corporation (KSRTC), talks about the corporation's transport infrastructure and advertising opportunities. Read on.