BMTC advertising options will increase once we launch our ITS: Ekroop Caur

In Viewpoints By M4G Bureau - October 07, 2014

Dr Ekroop Caur, Managing Director of Bangalore Metropolitan Transport Corporation (BMTC), shares her outlook on outdoor advertising in conversation with Rajiv Raghunath. Edited excerpts of the interview:

Times OOH showcases biz at DND Flyway, Delhi Metro Violet Line, Yamuna Expressway

In OOH News By Bhawana Anand - October 01, 2014

The event also highlighted several interesting packages related to these marquee properties in Delhi NCR

Atin OOH ties up with Sri Lankan Airlines for seatback branding

In OOH News By VJ Media Bureau - October 01, 2014

Brings on board Sri Lanka's national mobile service provider Mobitel to advertise on the seatbacks

MHOA & Mumbai Police joins hands during festive season

In Campaigns By Jubilee Cardozo - October 01, 2014

During the Ganeshotsav festival, MHOA ran a social campaign across Mumbai, with focus on immersion areas like Juhu Beach, Shivaji Park, Cadell Road and Chowpatty

Vivanta launches strategic OOH campaign in the eastern markets

In Campaigns By Nabamita Chatterjee - September 30, 2014

The brand opted for a massive OOH campaign using more than 200 properties including traditional hoardings, flyover pillar brandings, LED board, kiosks and bus-shelters.

Gionee creates cluster branding in Kolkata's Salt Lake

In Campaigns By Nabamita Chatterjee - September 30, 2014

Enkon has used various formats for the campaign including pole kiosks, traffic signal booths, traffic stands, bus-shelters and hoardings

Railways open to new & innovation OOH media: Anup Dayanand Sadhu

In Viewpoints By M4G Bureau - September 30, 2014

Dr Anup Dayanand Sadhu, Senior Divisional Commercial Manager, Bangalore Division, South Western Railway, talks about the emerging OOH advertising opportunities that Railways offers, in conversation with Rajiv Raghunath of Outdoor Asia. Edited excerpts of the interview:

Enkon to develop 20 bus shelters in city of Bhubaneswar

In OOH News By Nabamita Chatterjee - September 27, 2014

Enkon won the contract from Bhubaneswar Municipal Corporation (BMC) for a duration of five years subject to further renewal for another five years on the basis of performance and maintenance

Tata DOCOMO retains Milestone Brandcom as its OOH agency

In OOH News By Bhawana Anand - September 27, 2014

The agency also bagged the outdoor media mandate for two additional regions -- Delhi & Rajasthan circles

Dollar rolls out 360 degree OOH campaign during Durga Puja

In Campaigns By Nabamita Chatterjee - September 27, 2014

The brand has used a wide variety of OOH formats for the campaign that includes traditional banners, hoardings, high rise cut- outs, cantors, etc.