Atin OOH ties up with Sri Lankan Airlines for seatback branding

Atin OOH has forayed into the international space with a tie-up with Sri Lankan Airlines for inflight advertising. The OOH firm has brought on board Sri Lanka's national mobile service provider Mobitel to advertise on the seatbacks.

Sri Lankan Airlines, ferries a total of 3.5 million passengers annually with a wide route network, giving access to clients from all over the world.

Atin OOH maintains that the advertising option on board the airline is an excellent medium for brand and corporate image enhancement and will complement and enhance a client's existing advertising. The airlines if favoured by both business travellers and leisure travellers.