Myntra launches lip-smacking campaign

In Gallery By M4G Bureau - September 07, 2017

The M.A.C. offerings on the broad canvas

Brands go big with promotions at Ganeshutsav mandal

In Campaigns By Bhawana Anand - September 07, 2017

A gamut of brands from different categories saw great value in building their presence at the large congregation points

Myntra’s M.A.C. collection stands out in the outdoor

In Campaigns By M4G Bureau - September 07, 2017

The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group

‘Less is more, when it comes to OOH’

In Viewpoints By - September 07, 2017

Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:

Unipoles dismantled on highway stretch in Chennai following RTI

In OOH News By M4G Bureau - September 05, 2017

The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai

Railways extends Package 51 bid submission date to Sept 18

In OOH News By M4G Bureau - September 05, 2017

The physical submission of supporting documents for the Technical Bid has been shifted to September 20, 2017

Jockey celebrates 141-yr legacy with a unique pop-up museum

In Campaigns By M4G Bureau - September 05, 2017

The brand started an initiative to showcase its brand in Bengaluru which will be followed by a similar initiaiive in Mumbai

‘OOH is primed for accelerated growth’

In Gallery By - September 04, 2017

Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.

Nabendu Bhattacharyya anchors the Quintessential OOH Quiz

In Gallery By - September 04, 2017

Nabendu Bhattacharyya, CEO & Managing Director of Milestone Brandcom, conducted the quiz show in a highly engaging manner once again at this year’s Convention.

Puma laces up Netfit technology innovatively on OOH

In Gallery By M4G Bureau - September 04, 2017

The brand marks a strong presence in the city