Results For "AI"
4492 News Found
No half-way measures for Ishq FM when it comes to content
In Campaigns By Bhawana Anand - September 13, 2017
The OOH campaign was meant to intrigue the audiences into gazing at the advertisement more than once
State-of-the-art ad-roller® set to invade malls, airports with innovative media
In OOH Solutions By Rajiv Raghunath - September 12, 2017
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
Kanpur OOH industry seeking extension of HC stay on media ban
In OOH News By Bhawana Anand - September 12, 2017
The issue came to the fore two years ago when the civic body came up with a new ad policy and effected a steep hike in ad taxes, apart from introducing certain norms that were prejudicial to the interests of the outdoor advertising industry
Sharekhan by BNP Paribas checks into airports with investment advice
In Campaigns By Bhawana Anand - September 11, 2017
A high intensity airport centric OOH campaign was launched across 7 major cities, in sync with the TV and digital campaign to communicate the new brand positioning.
SOP v5.5 is a strong step to address payment issues: media owners
In OOH News By Bhawana Anand - September 11, 2017
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage and Atul Shrivastava, Group CEO, Laqshya Media Group, share their viewpoints on the IOAA move
Lycamobile boards HongKong Express for pan-Asia connect
In Campaigns By M4G Bureau - September 09, 2017
The brand has executed the 6-month campaign in association with Atin OOH & Promotions, targeting passengers flying across Asia to Japan, Korea, China, Malaysia, Taiwan, Thailand, Cambodia and Vietnam.
‘OOH metrics should be comparable to what other channels are using’
In Viewpoints By M4G Bureau - September 08, 2017
Kym Frank, CEO, Geopath, explains that the new Geopath methodology is derived from several types of mobile data, GPS data, and data from connected cars. The organization has moved well beyond average annual weekly measurement, and instead is delivering hourly data throughout the year. Edited excerpts of the interview:
Transactional data powers Mondelez’s new campaign in Australia
In Digital OOH By M4G Bureau - September 08, 2017
oOh!media launched a campaign for Cadbury Favourites using an optimised planning solution to harness real transactional data
Raymond looms large on OOH canvas in Kerala during Onam
In Campaigns By Bhawana Anand - September 08, 2017
The campaign, planned and executed by MOMS Outdoor Media Services, was aimed at the male audience in the 25-40 age group from SEC A & B groups
