BBMP will take stern action against agencies felling trees

In OOH News By M4G Bureau - August 24, 2017

BBMP will take stern action against agencies felling trees

Australia’s oOh!media delivers double digit revenue powered by digital assets

In Digital OOH By M4G Bureau - August 24, 2017

For the first time, more than half of group revenue is derived from digital assets. During HY17, oOh! introduced a further 40 large format, premium-located digital screens across all products, taking the total of such screens to 230, and more than 1,800 retail small format screens

‘Dearth of clarity on technology curtailing green initiatives’

In OOH Solutions By Bhawana Anand - August 24, 2017

IOAA, an association working to bring Indian OOH industry to a level playing field, is acquainted with the need to promote green OOH practices in the country. However, the lack of clarity and resource constraints are seemingly restraining the Association’s push for greener outcomes, shares Indrajit Sen, IOAA

Federal Bank banking on Metro for consumer connect

In Gallery By Bhawana Anand - August 24, 2017

Metro trains branded with the poser “Why Settle For Less?"

Federal Bank goes outdoor asking ‘Why Settle For Less?’

In Campaigns By Bhawana Anand - August 24, 2017

The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign

Prega News targets expectant mothers via plane branding, airport advertising

In OOH News By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

L’Oreal showcases the ‘Magic Touch’ in outdoor

In Gallery By M4G Bureau - August 23, 2017

Milestone Brandcom undertook the media planning and buying for this campaign. Targeting the female audience in the 30-50 age group in particular, via high potential areas for NCCS A, the campaign was executed in Mumbai, Delhi, Kolkata and Bengaluru for 15 days

23,615 people join Colgate’s oral health initiative in Chennai

In Campaigns By M4G Bureau - August 23, 2017

The large gathering of people brushed their teeth at the same time at the same venue (SRU grounds, Chennai), using Colgate Toothpaste and Colgate Toothbrush

RITES calls for bids for Mumbai Area OOH ad package

In OOH News By M4G Bureau - August 23, 2017

The Pre-bid meeting will be held in Mumbai on August 29

"Live life on your own terms and remain special"

In Gallery By - August 23, 2017

Actor, author, motivation speaker Anupam Kher spoke on ‘How to carve your own niche in a competitive world’ at OAC 2017