McDonald’s whips up data-driven campaign in UK

In Digital OOH By M4G Bureau - November 10, 2017

The campaign reacts to the speed of traffic at each location to deliver tactical messages across premium roadside billboards, and is managed and distributed through QDOT’s digital OOH ad tech platform OpenLoop

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Campaigns By Ria Banerjee - November 09, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming

Total reinforces the ‘Quartz’ promise to keep motor engines young

In Campaigns By M4G Bureau - November 09, 2017

The OOH campaign has been rolled out in 15 cities, across 550 vantage points and 23 malls. Total aims to connect with 50+ million people. The brand is also planning activation and felicitation programmes this month

Emami Fair & Handsome makes a face to face connect with male audience

In Gallery By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

CAIT, Mastercard roll out Digital Rath to promote ‘Cashless Bano India Campaign’

In OOH News By M4G Bureau - November 08, 2017

Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetization

Emami Fair & Handsome makes a face to face connect with male audience

In Campaigns By M4G Bureau - November 08, 2017

Greenline Glo which planned and executed the campaign predominantly selected media in controlled environment where there is high consumer dwell time, such as, malls, cineplexes, corporate parks, whereas cab branding was also done to reinforce the brand presence

RITES invites bids for 6 railway media packages

In OOH News By M4G Bureau - November 08, 2017

Bids invited for Package No. 39 South Western Railways, No. 40 North Western Railways, No. 41 North Eastern & North Central Railways, No. 42 South Central Railways, No. 43 Southern Railways, No. 46 Western Central Railways OOH advertising

Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

In Campaigns By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Gallery By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives