Campaigns
CAIT, Mastercard roll out Digital Rath to promote ‘Cashless Bano India Campaign’
Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetization
Earlier this year, CAIT and Mastercard had joined hands with NDTV to launch a five city digital payments and GST adoption drive – Cashless Bano India. Therefore, in continuation with that campaign, a fresh Cashless Bano India campaign is being launched today targeted at promoting digital payments usage by the merchants.
Toward this, a Digital Rath is scheduled to be flagged off by I&B Minister Smriti Irani by launching a “Digital Rath” in New Delhi today at the NDMC Convention Centre, which also mark the one year anniversary of demonetisation. The 
campaign will highlight the incentives for cardholders when they use their Mastercard at the participating merchants. Merchants for every Mastercard transaction will also be eligible to win rewards. The campaign will be operational till the December 31 with prizes to be announced on January 26, 2018.
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Campaigns
Maggi doubles down on flavour with high-impact OOH campaign
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Campaigns
Heinz kicks off World Cup fever with a football-inspired OOH campaign
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Industry NewsIOAA Media Owners Awards 2026 set to recognize & celebrate OOH industry players
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OACXtreme Media once again is the sponsor of The Quintessential OOH Quiz at OAC 2026