Madison Turnt partners Tata Salt in lighting up Chhatt Puja venue with solar energy

In Campaigns By M4G Bureau - November 07, 2017

Solar panels were placed along the banks of the kund to absorb the sun's energy during the day and use it for illuminating the kund at night; the panels would charge an artificial sun installation

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Gallery By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street.

Hotstar finds ‘Billions’ of ways to engage OOH audience

In Campaigns By M4G Bureau - November 07, 2017

Conceptualised by the in-house creative team at Hotstar, the outdoor campaign was planned and executed by The Social Street across Mumbai, Delhi and Bengaluru using over 70 billboards that featured both teaser and reveal creatives

Pickcel aims to grow digital signage market with cloud solutions

In OOH Solutions By Amaan Kazmi - November 06, 2017

The Bengaluru-based tech firm sees consolidation of display screens on a platform, higher interactivity, contextual & relevant advertisement, engaging real time content as key to DOOH growth

Google boards Exterion Media digital bus to promote Pixel 2

In Digital OOH By M4G Bureau - November 06, 2017

Geo-targeted screens on the Transport for London (TfL) buses allow brands to tailor their adverts to the areas along a route wherein GPS identifies the streets to refresh the advert as per the location.

Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

RadioLocus augmenting OOH audience density monitoring

In OOH Solutions By Amaan Kazmi - November 03, 2017

Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points

MuscleBlaze signs DDB Mudra Group as creative partners

In OOH News By M4G Bureau - November 03, 2017

MuscleBlaze would be managed by the agency’s Gurgaon unit led by Jaipal Singh, Director- Brand Engagement, DDB Mudra North, on the account management front and Tushar Handa, Senior Strategist, DDB Mudra North on the strategy front.

Netflix goes outdoor with ‘Stranger Things’

In Campaigns By Amaan Kazmi - November 02, 2017

Hoardings lined up across the roads and flyovers depict a gloomy road amidst the sunset to create the buzz for the second season of the American horror web series

IPG Mediabrands retains Amazon global media account

In OOH News By M4G Bureau - November 02, 2017

The brand had launched a review this summer