Media Planning & Buying
IPG Mediabrands retains Amazon global media account
The brand had launched a review this summer
IPG Mediabrands agency handling the media mandate is going to continue handling the Amazon account globally. The total account of $1 billion-plus global includes 360 degree marketing media planning & buying where the brand is estimated to spend Rs 1,000 crore alone in Indian market.
The review’s final round saw a Publicis Media conglomerate face off against a “holistic solution” group consisting of teams drawn from multiple IPG agencies including Initiative.
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Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
The streaming giant uses cultural timing and wordplay to spotlight the new season through a bold outdoor execution.
Tira launches OOH campaign featuring new brand ambassador Ahaan Pandey
Beauty retail platform Tira amplifies its brand presence with a premium, city-dominating outdoor rollout celebrating its newest face, Ahaan Pandey
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Skyscanner takes India’s T20 fever beyond stadiums and into travel inspiration
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NASCAR enters the record books with the World’s Loudest Billboard
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Untitled Advertising deploys LED screens across GSRTC bus depots
The deployment includes 264 digital screens installed across 20 GSRTC bus depots
One of South India’s largest anamorphic DOOH screens installed at Mantri Square Mall
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Titan Intech Limited announces the launch of “UltraLED Displays”
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Cinépolis India partners with It’s Spotlight to operate digital screens across 100+ properties
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PeopleCKA Birla Group appoints Himanshu Khanna as Group Chief Marketing Officer
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Campaigns
Netflix promotes ‘The Night Agent- Season 3’ with cheeky post-Valentine’s OOH billboard
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Creative ConceptsNissan paints the sky over Udaipur to unveil its latest car
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InsightsBuilding the case for a Data-by-Design approach in DOOH