OOH Adtech

IPG Mediabrands selects Veridooh as verification partner for OOH advertising

Veridooh’s proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns.

Published

September 16, 2024

M4G Bureau

IPG Mediabrands has appointed Veridooh as its verification partner for out-of-home (OOH) advertising.

Veridooh’s proprietary and patented solution, SmartCreative, collects data to track, measure, and verify the performance of DOOH campaigns. It provides more than 400 metrics on campaign delivery in an all-in-one platform for advertisers seeking to maximise the effectiveness of their OOH campaigns.

Lucy Formosa Morgan, Magna National Manager Director has been quoted in media reports as saying: “Independent verification is a high priority for our clients, so we couldn’t be more excited to be expanding our partnership with the global leaders in this space. Not only is Veridooh global leaders in verification, but their professionalism and commitment to helping us to go above and beyond for our clients is absolutely second to none,” said Lucy Formosa Morgan, Magna National Manager Director.

Founded in 2019 by Jeremy Yang and Mo Moubayed, Veridooh has global offices in Sydney, London, and New York City.