SVF engages audiences in a unique way ahead of ‘Amazon Obhijaan’ release

In Campaigns By Ria Banerjee - November 15, 2017

In association with CRY, SVF has organised a book reading session for the first time as an outdoor activation ahead of the much-awaited movie release. A Graphic Novel of the movie was launched, aimed at reaching out to audience across India

Paras Dairy appoints DDB Mudra Group as creative partners

In OOH News By - November 14, 2017

The account will be led by DDB Mudra North and will be led by its President & Managing Partner- Vandana Das

BMW continues to sizzle OOH with its X series

In Campaigns By M4G Bureau - November 14, 2017

In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series

Airport media – cut out for premium brand advertising

In Viewpoints By - November 14, 2017

Airport is capable of delivering ‘filtered’ audience because the distant alternative to air travel may be at least ten times cheaper. All the flyers therefore may generally be categorised as ‘affluent’ consumers having decent disposable income

Google dials into OOH to highlight Pixel 2 features

In Gallery By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

Google dials into OOH to highlight Pixel 2 features

In Campaigns By M4G Bureau - November 13, 2017

The Pixel 2 campaign has been unfurled on arterial roads, at junctions and in market areas, highlighting the many reasons why Google Pixel 2 is just the phone to buy. In India, Google’s OOH mandate is handled by Kinetic India

DMRC Director (Ops) Sharat Sharma to address Delhi NCR Talks OOH Conference

In OOH News By M4G Bureau - November 13, 2017

Sharat Sharma will share his perspectives on ‘How innovatively can OOH maximise opportunities in urban transit space’, at the Delhi NCR Talks OOH Conference that will be held at Le Meridien hotel, Gurugram on November 17

Govt plan to set up 100 new airports will further augment airport media opportunities

In OOH News By M4G Bureau - November 13, 2017

Most of the new airports will be established in cities that currently do not have airports. As India’s civil aviation industry grows, powered by sustained passenger traffic growth, airports will become even more compelling brand advertising destinations

Dehradun civic body latest to launch drive against unauthorised media

In OOH News By Bhawana Anand - November 13, 2017

The authority has removed some 6,000 hoardings, posters and banners from areas such as the Clock Tower, Garhi Cantt, Rajpur Road, and Haridwar Bypass, while due attention is paid to protect authorised media

Maruti Suzuki unveils new Vitara Breeza, Dzire model in Kolkata with fun activities

In Gallery By Ria Banerjee - November 10, 2017

Wonderz Entertainment conducted fun activities like push-ups for men, ball-the-basket, straw-separate, tongue-twisters, etc., to bring people to the car display zones; the audience response was cited as overwhelming