LIC reinforces looming presence in Kolkata with building facia branding

In OOH News By Nabamita Chatterjee - May 09, 2014

The insurance major has branded three prominent buildings in Kolkata -- Jeevan Deep Building on Chowranghee Road, Bombay Mutual Building on Brabourne Road, and LIC Building on 24 C R Avenue

Brand Connect helps AAP engage with'aam aadmi' in Mumbai through'nukkad natak'

In OOH News By VJ Media Bureau - May 09, 2014

The activation campaign, spread over 21 days, covered six Mumbai Lok Sabha constituencies where the AAP has contested, extending into the most interior parts of the city

Blackberry runs BBM channel for Mumbai Indians' fans

In OOH News By Bhawana Anand - May 08, 2014

The BBM channel, called'Mumbai Indians', was used to drive a promotional program at a leading mall in Mumbai.

OAA 2014: Turning A New Leaf

In OOH News By VJ Media Bureau - May 07, 2014

This year, the event turns the spotlight on three key areas: consumer experience, new technologies and environment-friendly practices

Lifebuoy's'Jump Pump' turns the hand pump into a fun game

In OOH News By VJ Media Bureau - May 07, 2014

Geometry Global India executes the Lifebuoy activation across 1,500 rural schools in UP and Maharashtra

Etihad Airways goes big on OOH

In OOH News By VJ Media Bureau - April 30, 2014

The campaign, launched by NS Publicity, was deployed on large formats like backlit towers, utilities and unipoles.

OOH calling for IPL 2014

In Campaigns By Bhawana Anand - April 30, 2014

For brand marketers IPL offers some exciting opportunities to connect with the audience by using mediums like OOH . Leading this pack are TV channels leveraging the OOH fever to talk about IPL in newer ways. The 2014 IPL season has in fact come with several changes in terms of OOH treatment, campaign scale and the level of excitement. Outdoor Asia probes the details of how MAX went about it.

Play a game and win a discount, Myntra shows how

In Campaigns By Bhawana Anand - April 30, 2014

E-commerce brand Myntra engaged the audiences with a digital on-ground activation platform which lead traffic onto their online store. Karmatech designed the entire activation with their new motion technology Kinect in three different malls of Delhi. Outdoor Asia digs into the strategy behind it.

Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.

TOI drives home farmer suicide issue

In Gallery By - April 26, 2014

OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.