Kotak Mahindra Bank VP – Media Pramod Patil to speak at OAC 2018

In OOH News By M4G Bureau - July 17, 2018

Pramod is part of Kotak Mahindra Bank’s core marketing team, and a key resource in strategic planning, buying and implementing the efficient media strategy for offline (TV, print , radio, cinema & outdoor) and online (brand campaigns) media of all the businesses of the Kotak group

Leo Burnett, British Dyslexia Association create a moment of collective dyslexia

In Digital OOH By Rajiv Raghunath - July 17, 2018

To encourage a more dyslexic-friendly society, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s DOOH screens to give everyone an idea what it’s like to live with dyslexia

Sacred Games makes a big splash on OOH

In Campaigns By M4G Bureau - July 13, 2018

True to its preference for the larger than life presence in the OOH space, Netflix has gone big on the large format to promote the web TV series

‘OOH can play a key role in Mumbai city beautification’

In Viewpoints By Nimisha Shah - July 13, 2018

The Mumbai OOH landscape is at the threshold of sweeping changes. The Municipal Corporation of Greater Mumbai (MCGM) circulated for review the Policy Guidelines on the Grant of Permission for Display of Sky-Signs and Advertisement under Section 328 & 328 A of MMC Act 1888. Nidhi Choudhari, Deputy Commissioner - Special, MCGM, talks about the corporation’s outlook on OOH advertising in the city

Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station

In OOH News By M4G Bureau - July 12, 2018

Audio advertising is expected to register firmly with the large audiences at the busy railway station

Chennai likely to have billboards back on streets in near future

In OOH News By M4G Bureau - July 12, 2018

However, there is still some distance to go with regard to the bylaws to be drafted for the format and tendering processes to be firmed up

Ocean invites agencies to create something OOHmazing

In Digital OOH By M4G Bureau - July 11, 2018

Ocean’s competition offers opportunities across multiple environments and stand out digital formats across the UK

Hong Kong International Airport revenues buoyed by advertising

In OOH News By M4G Bureau - July 11, 2018

Retail licences and advertising represented the biggest slice of total revenue in FY2017-18 at 36%, according to The Moodie Davitt Report

Grandmaster Vishwanathan Anand to be seen on billboards promoting Vodafone RED

In Campaigns By M4G Bureau - July 09, 2018

The 4-week marketing plan, which started with TV, will approach OOH in the coming days with the new brand ambassador

‘OOH is key to our #SmarterWithIoT campaign’

In Viewpoints By Bhawana Anand - July 07, 2018

Vodafone has recently rebounded in the OOH space to promote its Internet of Things (IoT) services, after a hiatus spanning more than a year. This time, the telecom brand employs the outdoor medium for a strategic task i.e. to target specifically CXOs and Business IT decision makers in top three metro cities. While IoT is a deep ecosystem of technologies, the brand explains this world-changing tech tool quite proficiently on billboards. Monalisa Sahoo, Senior Vice President – Marketing, Vodafone Business Services shares how the brand employed OOH medium to deliver the task.