Research
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
By M4G Bureau - November 30, 2021
Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity
New tech, changing consumer audio usage boosting US audio ad spend
By M4G Bureau - November 08, 2021
Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021
‘Direct concerted efforts to build & promote OOH audience metrics’
By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
‘50% of consumers likely to increase festive spends in 2021’
By M4G Bureau - September 17, 2021
The ‘Decoding Consumer behavior and Winning the 2021 Festive Season’ Playbook handbook launched by MMA, GroupM and Amazon Advertising set the expectations for marketers on consumer sentiment, along with recommended strategies for the Diwali season.
QMS neuroscience study highlights greater impact of DOOH campaigns with changing creatives
By M4G Bureau - August 25, 2021
The study revealed that long term memory encoding, critical for campaign effectiveness, continues to grow in respondents that are exposed to evolving creative.
Pakistan OOH adex share plummeting: Brainchild report
By Rajiv Raghunath - July 22, 2021
OOH share of adex declined by 54% in 2020 compared with 2019.
Back to school means back to normal: OAAA study
By M4G Bureau - July 05, 2021
The OAAA study, based on a poll conducted by OnDevice Research, aimed to understand how COVID-19 will impact back to school attitudes and shopping habits, and what influence advertisements will have.
OOH expected to grow by 19% in 2021: GroupM Mid-Year Forecast
By M4G Bureau - June 15, 2021
The GroupM ‘This Year, Next Year’ report released this month cites that global advertising is also expected to grow by 19%.
OOH signs supercharged their role as public noticeboards across Australia: OMA annual report
By Rajiv Raghunath - June 01, 2021
The Australian OOH industry kept people’s spirits high in times of pandemic by regularly broadcasting community health, safety and wellbeing messages.
Magna US advt report predicts double digit growth for OOH in 2021
By M4G Bureau - April 01, 2021
Overall non-political linear ad sales (TV, radio, print, OOH) will grow by +1% to $77 billion.
