Tuesday, January 26, 2021

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Research

KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20
KPMG M&E 2020 reports OOH industry’s degrowth by -10% in FY20

By M4G Bureau - October 01, 2020

FY20 witnessed a decline in OOH revenues primarily due to a slowdown of the Indian economy in H2FY20 and the impact of lockdown imposed in March

Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour
Facebook & GroupM launch media playbook to help brands adjust to consumer behaviour

By M4G Bureau - September 28, 2020

‘Turn The Tide’ playbook emphasises on media strategies for businesses to drive efficient outcomes

Road traffic is close to its peak across India: Laqshya Media Group report
Road traffic is close to its peak across India: Laqshya Media Group report

By M4G Bureau - September 22, 2020

The report presents detailed data on traffic travel times and people count

Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report

By M4G Bureau - September 21, 2020

In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend

Business travellers lead airport passenger traffic recovery
Business travellers lead airport passenger traffic recovery

By Rajiv Raghunath - September 11, 2020

A Moving Audiences Data (MAD) analysis conducted in conjunction with Media4Growth highlights the audience reach patterns at Indira Gandhi International Airport, Delhi; Chhatrapati Shivaji International Airport, Mumbai; Kempegowda International Airport, Bengaluru; and Sardar Vallabhbhai International Airport, Ahmedabad in the months of July and August 2020

OOH projected to grow at 30%-100% in H2: Pitch Madison Report
OOH projected to grow at 30%-100% in H2: Pitch Madison Report

By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

US pDOOH ad spending will double in 2020, but remains experimental
US pDOOH ad spending will double in 2020, but remains experimental

By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar
Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic

MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets

By Rajiv Raghunath - August 04, 2020

Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities

'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report
'Restrictions will be the new freedom in malls & cinemas for people', says mcgarrybowen India report

By M4G Bureau - August 04, 2020

Predicting the behaviour of human beings when lockdown is rolled back, the creative agency launches ‘The New Darwinism’ report

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