Research
93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study
By Rajiv Raghunath - October 11, 2022
The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.
Consumer experiential marketing rebounds to 8% growth in 2021, pacing for 11% expansion in 2022: PQ Media study
By Rajiv Raghunath - October 11, 2022
Secular trends driving brand marketer investments in experiential marketing for decades are expected to accelerate in the years ahead, as branded entertainment and marketing have increasingly become more important components of successful cross-channel marketing campaigns.
Can this 3M pilot project on liner waste recycling become an industry practice?
By N Jayalakshmi - October 07, 2022
A white paper by graphics major 3M pilot documents the processes and results of a pilot project initiated by the company. It highlights the why’s and how’s of recycling liner paper waste, a key element in large format graphics applications. The liner waste is potentially hazardous when dumped in landfills or incinerated. Liner recycling initiatives need to be scaled up to involve the entire ecosystem to make a meaningful difference.
96% of marketers in the US achieved RoI Goals with OOH campaigns: OneScreen.ai study
By M4G Bureau - September 15, 2022
78% of survey respondents using OOH plan to increase their OOH budget over the next 12 months while 96% of marketers are seeing an average monthly revenue increase of 50%
Consumer still averse to use of public touchscreens: Ultraleap study
By M4G Bureau - August 05, 2022
Consumers' hygiene concerns of public touchscreens are broader than just COVID-19.
Havas Media Group Singapore, Clear Channel Singapore uncover #thenewcommuter in the New Normal
By Rajiv Raghunath - July 27, 2022
The study breaks down the confluence of tech, data and consumer trends to examine the impact of Cov-19 on consumers and their commuting behaviours, how they affect mobility and the evolving state of outdoor advertising.
57% consider brand’s reputation while making a purchase: Axis My India CSI Survey
By M4G Bureau - July 05, 2022
31% reflect on price as the 2nd most important factor; 86% are going out the same for short vacations, malls and restaurants; 90% have still not started going to Cinema halls for watching movies.
US-based KEVANI study examines the role of OOH placements with ad retention & perception
By Rajiv Raghunath - June 10, 2022
Study establishes clear link between iconic OOH inventory and higher ad retention found; Axona Lab, a tech and innovation company that utilises Neuroscience and AI technology to look into consumers' brains, conducted the research.
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai
By M4G Bureau - April 14, 2022
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance
