Thursday, April 15, 2021

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Research

Rural markets likely to recover faster than urban: Kantar and GroupM report
Rural markets likely to recover faster than urban: Kantar and GroupM report

By M4G Bureau - December 04, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

UK OOH to grow by 31% in 2021: GroupM report
UK OOH to grow by 31% in 2021: GroupM report

By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report
OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research
OOH is the most trustworthy and relevant medium in US: Vistar Media & MFour research

By M4G Bureau - November 25, 2020

58% of respondents indicated that they are very likely to believe messaging in OOH advertisements, followed by TV (55%) and social media (44%)

‘Global OOH market is set to back bounce in 2021’ says PWC Global report
‘Global OOH market is set to back bounce in 2021’ says PWC Global report

By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Data to become ‘Constant Influence’ by 2030: WPP Report
Data to become ‘Constant Influence’ by 2030: WPP Report

By Bhawana Anand - November 19, 2020

The latest report ‘Data 2030’ states that creativity and data will no longer consider as separate functions in the marketing world

American starts appreciating OOH ads post lockdown
American starts appreciating OOH ads post lockdown

By M4G Bureau - November 02, 2020

69% of adults says positive awareness of their surroundings has increased now that COVID-19 lockdown restrictions are gradually lifting

Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com
Global DOOH advt market to reach US$26.9 bn by 2025: ResearchAndMarkets.com

By M4G Bureau - October 28, 2020

The report states that digital technologies provide rich data and analytical insights that can be used for real-time OOH ad optimisation and agility

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

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