Research
OOH delivers exceptional value compared to other ad mediums: OAAA-Comscore study
By Rajiv Raghunath - May 18, 2022
Anna Bager, President and COO, OAAA says the results of the research with Comscore should send a clear signal to advertisers: OOH is a vital part of the media mix.
92% of marketers plan to boost their OOH budget in 2022: Study by US-based OneScreen.ai
By M4G Bureau - April 14, 2022
Survey respondents are looking for alternatives to paid social as digital advertising fatigue increases among audiences, most saying OOH is perfect counterbalance
Consumer media content & tech records strongest growth in 5 yrs driven by digital audio, video, games & rebound in movie ticket sales: PQ Media report
By M4G Bureau - February 24, 2022
PQ Media report cites the US remained the largest consumer media & tech market with total spending of $500.59 billion in 2021, followed by China ($290.44 billion), Japan ($198.72 billion), India ($101.77 billion) and the UK ($100.09 billion).
Global ad spends to grow at 9.2% in 2022: dentsu forecasts
By M4G Bureau - January 27, 2022
India among the fastest growth markets; Global OOH spend is forecast to exceed pre-pandemic levels by US$3.0 bn in 2022 to account for US$40.6 bn
Following fastest growth in 15 Years in 2020, consumer media usage growth slowed to 1.6% in 2021: PQ Media
By M4G Bureau - January 13, 2022
Media Consumption to Grow Faster in 2022
M&E industry rising to pre-Covid levels, cites CII-BCG report
By M4G Bureau - January 03, 2022
OOH growth will be triggered by infrastructure development projects and evolving DOOH
71% of Indian marketers’ budgets set to increase in 2022: DCMN report
By M4G Bureau - December 10, 2021
Research commissioned by DCMN sheds light on changes within the marketing landscape after a tumultuous two years; managing large amounts of data and privacy headwinds top marketers’ challenges going into the new year
Brands having strong consumer pull prone to high Brand Reputation risk in digital arena, states study
By M4G Bureau - November 30, 2021
Brand Reputation Index (BRIX) measures the risk score of potential frauds and scams that can be done leveraging a brand’s equity
New tech, changing consumer audio usage boosting US audio ad spend
By M4G Bureau - November 08, 2021
Audio ad & marketing spending is pacing for 14.4% growth this year to $18.06 billion: PQ Media’s United States Audio Media Forecast 2021
‘Direct concerted efforts to build & promote OOH audience metrics’
By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
