Monday, September 28, 2020

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Research

Consumers more likely to buy from brands with a strong purpose, says Zeno study
Consumers more likely to buy from brands with a strong purpose, says Zeno study

By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

GroupM’s UK mid-year forecast delays OOH industry rebound
GroupM’s UK mid-year forecast delays OOH industry rebound

By M4G Bureau - June 18, 2020

The report predicts 35% decline in 2020 and 23% rate of growth in 2021

94% purchasing power of cities available for brands, says Laqshya Media Group study
94% purchasing power of cities available for brands, says Laqshya Media Group study

By M4G Bureau - June 18, 2020

The study says that with India opening up in phases, this is the right time for brands to reboot

'Customers like to see ads narrating brands' initiative for community'
'Customers like to see ads narrating brands' initiative for community'

By M4G Bureau - June 17, 2020

Kantar’s COVID-19 Barometer reveals people’s attitudes, behaviors and expectations to remain intact post pandemic

More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report
More than 50% audience ready for outside entertainment post-Covid19, says BookMyShow report

By M4G Bureau - June 16, 2020

The survey report says that consumer prefers contactless experience while watching movie out of home post lockdown

Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast
Indian net advertising revenues recovery at 8.6% in 2021, says Magna Forecast

By M4G Bureau - June 16, 2020

The report says that although global OOH ad sales are expected to fall by 22% with the deeper fall in transit segment, India’ net advertising revenues seem to recover in the next year

'DOOH to grow with programmatic buying becoming new normal'
'DOOH to grow with programmatic buying becoming new normal'

By Bhawana Anand - June 12, 2020

GroupM’s report ‘Brand Safety’ mentions that DOOH as a medium will grow more advanced and complex as programmatic buying becomes more commonplace

How India travelled during lockdown?
How India travelled during lockdown?

By M4G Bureau - June 10, 2020

Google’s data on public movement shows the fluctuating footfall at different touchpoints amid the COVID19 of various states

OOH relevancy likely to grow as technologies reshape marketing
OOH relevancy likely to grow as technologies reshape marketing

By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Global Digital Signage market to grow by projected US$10.3 Billion
Global Digital Signage market to grow by projected US$10.3 Billion

By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

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