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Research

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers

Digital printers show positive outlook, says study
Digital printers show positive outlook, says study

By M4G Bureau - December 24, 2020

The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity

20% of top OOH spenders are tech, D2C cos: OAAA report
20% of top OOH spenders are tech, D2C cos: OAAA report

By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

MMA-GroupM report offers post-Covid  market reckoner
MMA-GroupM report offers post-Covid market reckoner

By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

Global ad spend rebound likely in 2021, says report
Global ad spend rebound likely in 2021, says report

By M4G Bureau - December 09, 2020

MAGNA’s global advertising market place report spells positive forecast for the advertising and marketing industry, driven by expected economic recovery and COVID vaccination

Advertising weathered 2020 storm relatively well: GroupM report
Advertising weathered 2020 storm relatively well: GroupM report

By M4G Bureau - December 07, 2020

Outdoor advertising is estimated to decline by 31% during 2020, including DOOH media; Next year would see a partial rebound, with 18% growth

Rural markets likely to recover faster than urban: Kantar and GroupM report
Rural markets likely to recover faster than urban: Kantar and GroupM report

By M4G Bureau - December 04, 2020

The report says that despite the differential impact of Covid19 across India, consumers in rural parts look more confident of a rapid recovery in the economy

UK OOH to grow by 31% in 2021: GroupM report
UK OOH to grow by 31% in 2021: GroupM report

By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

OOH set to become 2nd fastest growing medium in 2021, says WARC Global report
OOH set to become 2nd fastest growing medium in 2021, says WARC Global report

By M4G Bureau - December 02, 2020

Highlighting the aftermath of the pandemic, the report states that the Global ad market will take years to recover from COVID-19

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report
Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

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