Saturday, September 25, 2021

Advertisement

Research

OOH to take longer turnaround time, says CRISIL report
OOH to take longer turnaround time, says CRISIL report

By M4G Bureau - February 26, 2021

According to the report, the media and entertainment revenue will rebound 27% next fiscal with strong balance sheets and liquidity expected to help credit profiles of larger players

UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report

By M4G Bureau - February 19, 2021

The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program

Use of biometric data, personalisation, among key expected trends
Use of biometric data, personalisation, among key expected trends

By M4G Bureau - February 19, 2021

A report by Essence, part of GroupM, studies the impact of 2020 on the future of advertising and analyses the likelihood of 15 different scenarios occurring in the next decade

OOH reverts to 2007 figures due to pandemic: PMAR 2021 report
OOH reverts to 2007 figures due to pandemic: PMAR 2021 report

By Bhawana Anand - February 18, 2021

The report however adds that Q4 in 2020 has registered a 61% increase over Q3 in 2020 and a 16% increase over Q4 in 2019, which indicates a sharp revival in 2021 for the market and ADEX

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

DOOH market in Europe to grow at 12% CAGR during 2021-’28
DOOH market in Europe to grow at 12% CAGR during 2021-’28

By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

OOH to be back in growth mode, says dentsu global report
OOH to be back in growth mode, says dentsu global report

By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Digital + Outdoor top media combo for SME category, says report
Digital + Outdoor top media combo for SME category, says report

By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Digital Signage market to grow by $7 Billion by 2024
Digital Signage market to grow by $7 Billion by 2024

By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement