Thursday, September 24, 2020

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Research

Non-metros expected to lead towards recovery faster than metro markets: EY Survey
Non-metros expected to lead towards recovery faster than metro markets: EY Survey

By M4G Bureau - July 24, 2020

However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario

TV news, OTT content top entertainment preference scale: OMG
TV news, OTT content top entertainment preference scale: OMG

By Rajiv Raghunath - July 23, 2020

TV, OTT audience growth point to potentials for OOH campaigns from category brands

68% travellers feel air travel is the safest mode of transportation, says IndiGO survey
68% travellers feel air travel is the safest mode of transportation, says IndiGO survey

By M4G Bureau - July 17, 2020

It shows that health and safety are their priorities when travelling amidst Covid19 pandemic

Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab
Diversifying ad formats works better for advertisers, says study by Twitter, MAGNA & IPG Media Lab

By M4G Bureau - July 16, 2020

According to the report, media-mix helps marketers for better storytelling and to drive awareness, purchase intent and brand favorability

‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020
‘No effect of COVID- 19 on top brands’ growth’, says Brand Footprint 2020

By M4G Bureau - July 13, 2020

According to Kantar’s report -Brand Footprint 2020, Dabur, Vim, Sunfeast, Brooke Bond and Patanjali have joined the Billion CRPs Club this year

Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19
Bobble AI & Trapyz evaluate visitation trends across India amidst Covid19

By M4G Bureau - July 07, 2020

Hospitals and ATMs emerge as the most visited sub-categories and Pune registered 530% increase in visits during first phase of lockdown

Amazon retains top position among 100 most valuable brands in Kantar & WPP report
Amazon retains top position among 100 most valuable brands in Kantar & WPP report

By M4G Bureau - July 02, 2020

According to ‘BrandZ Top 100 Most Valuable Global Brands 2020’ report, Amazon’s value grew by almost $100 billion this year and accounts for a third of the top 100 brands’ total growth

India sees increased mobility under Unlock Phase 1, says Google report
India sees increased mobility under Unlock Phase 1, says Google report

By Bhawana Anand - July 01, 2020

The data says that a rise in movement trends has been tracked in the areas such as retail and recreation, groceries and pharmacies, parks, transit stations, workplaces, and residential

OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report
OOH advt to see partial rebound with 14.9% growth in 2021, says GroupM report

By M4G Bureau - June 24, 2020

The report expects that beyond 2021, although larger brands will increase their allocations of budgets to the medium but outdoor advertising will grow slowly

Consumers more likely to buy from brands with a strong purpose, says Zeno study
Consumers more likely to buy from brands with a strong purpose, says Zeno study

By M4G Bureau - June 19, 2020

The study says that Indian consumers, 60% of those surveyed, rated making “products and services that reflect the needs of people today” as the top element of a purposeful brand

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