Saturday, June 19, 2021

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Research

Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report

By M4G Bureau - February 17, 2021

India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.

DOOH market in Europe to grow at 12% CAGR during 2021-’28
DOOH market in Europe to grow at 12% CAGR during 2021-’28

By M4G Bureau - February 15, 2021

According to Data Bridge Market Research the market is expected to reach USD 5,420.86 million by 2028. Growing focus on business intelligence is acting as a major factor for the growth of the market

OOH to be back in growth mode, says dentsu global report
OOH to be back in growth mode, says dentsu global report

By Bhawana Anand - February 10, 2021

With the recovery of auto and passenger traffic, OOH ad spend is expected to recover at 14.9% growth in 2021, according to the report

Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world
Posterscope publishes 2021 Predictions for OOH planning in a post-pandemic world

By M4G Bureau - January 18, 2021

The predictions focus on how to navigate the OOH landscape during and post the Covid-19 pandemic, including what this means for brands and clients

Digital + Outdoor top media combo for SME category, says report
Digital + Outdoor top media combo for SME category, says report

By Bhawana Anand - January 12, 2021

A report by The Media Ant also finds Campaign Performance Measurement the most challenging in these mediums for the SMEs

Digital Signage market to grow by $7 Billion by 2024
Digital Signage market to grow by $7 Billion by 2024

By M4G Bureau - January 11, 2021

The report by SpendEdge predicts Samsung Electronics, LG Electronics, Sharp Corporation and Panasonic Corporation to be top leading suppliers

Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021
Tonic Worldwide’s research division ‘GIPSI’ shares four key consumer needs of 2021

By M4G Bureau - December 24, 2020

HI+AI insight division Gipsi shares CONSUMER NEEDS 2021 insights and implications as a handy reference for marketers

Digital printers show positive outlook, says study
Digital printers show positive outlook, says study

By M4G Bureau - December 24, 2020

The research conducted by Roland DG in UK among 343 digital printers across applications, showed that over a third of them were planning to scale up their production capacity

20% of top OOH spenders are tech, D2C cos: OAAA report
20% of top OOH spenders are tech, D2C cos: OAAA report

By M4G Bureau - December 21, 2020

The report also shows that OOH advertising was down 36% in Q3 2020, with cinema segment reporting zero revenues for the quarter

MMA-GroupM report offers post-Covid  market reckoner
MMA-GroupM report offers post-Covid market reckoner

By M4G Bureau - December 17, 2020

MMA in association with GroupM released its report ‘Modern Marketer Reckoner’ which highlights the consumer shifts that have happened in 2020 and indicates the way ahead for marketers to ride the digital wave

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