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Research

Billboards highly effective venue in pDOOH advertising: Vistar Media study
Billboards highly effective venue in pDOOH advertising: Vistar Media study

By M4G Bureau - May 11, 2023

Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.

OOH has a major bearing on in-person shopping decisions: OAAA study
OOH has a major bearing on in-person shopping decisions: OAAA study

By M4G Bureau - April 24, 2023

Influencer marketing lends heft to OOH impact

OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media
OOH advertising attracts more attention than social media, streaming ads: UK-based 75Media

By M4G Bureau - April 19, 2023

Joe Lawson, Sales Sirector, 75Media shares 12 tips to ensure OOH campaigns drive sales

Global media consumption grows at accelerated 2.7% in 2022: PQ Media report
Global media consumption grows at accelerated 2.7% in 2022: PQ Media report

By M4G Bureau - April 10, 2023

Media consumption growth was fuelled by new, more compelling original content releases, various international sporting events and federal elections in several of the top 20 global media markets.

Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report
Indian OOH adex to grow by 12% to Rs 4,106cr in 2023: Pitch Madison Ad Report

By M4G Bureau - February 16, 2023

DOOH continues to be the growth driver, the report states

Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report
Global OOH grew 2.2% (est.) in 2022, forecasted to grow at 5.1% in 2023: GroupM report

By M4G Bureau - February 15, 2023

DOOH growth will steadily outpace growth of traditional OOH

Majority of pDOOH marketers are  involved in planning & buying of at least one digital channel: JCDecaux UK study
Majority of pDOOH marketers are involved in planning & buying of at least one digital channel: JCDecaux UK study

By M4G Bureau - February 06, 2023

58% of marketers that plan and/or buy pDOOH are part of hybrid teams

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’
‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study

44% can’t identify KIA’s new logo: Survey results
44% can’t identify KIA’s new logo: Survey results

By M4G Bureau - January 16, 2023

The most popular guess being ‘KN’ at 26%

Global DOOH media spending grew at 24.9% in 2022: PQ Media report
Global DOOH media spending grew at 24.9% in 2022: PQ Media report

By M4G Bureau - January 11, 2023

Strong growth forecast for 2023

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