Wednesday, July 24, 2024

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OOH Solutions

Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market
Central Force completes Plan B OOH commissioned study to deliver OOH audience impressions data for Singapore market

By Rajiv Raghunath - April 12, 2024

The Central Force data allows Plan B OOH to precisely state weekly or even daily impressions plus impressions per spot played, to support programmatic Digital OOH buying on a CPM basis.

Next Stop: Innovation! Elevating bus shelters with LED display technology
Next Stop: Innovation! Elevating bus shelters with LED display technology

By Sakshi Sanghavi - April 11, 2024

Xtreme Media revolutionises urban transit in Guwahati with smart LED displays at bus depots, in association with Prodigy Communications and Marketing Pvt Ltd

Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets
Oman’s leading DOOH network Mubashir secures funding from ITHCA Group to power growth into new markets

By M4G Bureau - April 02, 2024

Mubashir’s platform reaches millions of people across Oman through its network of strategically located digital screens.

Ipsos launches OOH solution to drive advertisers’ brand success
Ipsos launches OOH solution to drive advertisers’ brand success

By Rajiv Raghunath - March 21, 2024

Developed in a multi-disciplinary approach, the solution measures a diverse range of thoughts, feelings, and immediate emotions to provide comprehensive diagnostics, including sales predictive performance indicators, enabling quick optimisation with key indicators of creative potential.

Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres
Xtreme Media: Illuminating the DOOH space with innovative solutions, experience centres

By M4G Bureau - March 15, 2024

The company caters to a wide spectrum of sectors, from retail and hospitality to entertainment and corporate communications.

LMX Connects to DoohClick’s ad management platform to expand demand opportunities
LMX Connects to DoohClick’s ad management platform to expand demand opportunities

By M4G Bureau - February 29, 2024

The collaboration facilitates a seamless connection between LMX's SSP and DoohClick's CMS, allowing media owners to tap into a diverse range of programmatic advertising demand

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players
BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays
PPDS partners Deutsche Telekom AG in developing commercial opportunity with Philips Tableaux ePaper displays

By M4G Bureau - February 21, 2024

PPDS and Deutsche Telekom are deeply aligned in their focus on sustainability, with both companies taking a holistic view of the environmental impact of their products, services and activities, a synergy that played a key role in the partnership.

StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement
StreetMetrics in partnership with Gateway Outdoor Advertising to bolster transit ad measurement

By M4G Bureau - February 13, 2024

Gateway selects StreetMetrics’ solution to enhance its transit advertising measurement

PPDS officially enters Outdoor LED Display market
PPDS officially enters Outdoor LED Display market

By M4G Bureau - January 30, 2024

Launches 10,000 nit, Ultra High Bright, Philips Urban LED 6000 Series at ISE 2024 in Barcelona

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