Thursday, October 06, 2022

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OOH Solutions

‘AI enabled hardware will spur more DOOH innovations’
‘AI enabled hardware will spur more DOOH innovations’

By Pray Jani - August 17, 2021

Atul Jasra, Business Head (India), Philips Branded Professional Display Solutions, tells Media4Growth how innovative technologies can help revive the DOOH space, despite the economic setbacks post COVID-19 .

‘Content is central to DOOH digital solutions’
‘Content is central to DOOH digital solutions’

By Pray Jani - August 16, 2021

Vijay Wadhawan, Group Chief, SSD, Panasonic India shares his views on how the company adopted an integrated approach to meet the DOOH industry’s digital display requirements.

A digital screen as thin as paper
A digital screen as thin as paper

By M4G Bureau - July 14, 2021

The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.

dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items

By M4G Bureau - June 11, 2021

‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’

LPFLEX launches world’s 1st recyclable illuminated signage system
LPFLEX launches world’s 1st recyclable illuminated signage system

By M4G Bureau - June 09, 2021

Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.

‘Engage innovators at campaign ideation stage’
‘Engage innovators at campaign ideation stage’

By Pray Jani - June 04, 2021

Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.

‘Lighting is an important aspect of innovation’
‘Lighting is an important aspect of innovation’

By Pray Jani - June 03, 2021

Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.

‘Lighting, cut-out innovations continuously improving’
‘Lighting, cut-out innovations continuously improving’

By Pray Jani - May 31, 2021

With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor

‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’

By Pray Jani - May 28, 2021

The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.

‘Mounters have a key role cut out in campaign ideation’
‘Mounters have a key role cut out in campaign ideation’

By Pray Jani - May 27, 2021

Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.

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