A digital screen as thin as paper
By M4G Bureau - July 14, 2021
The reflective screens uses the ambient light, mimicking the way our eyes respond to natural paper.
dentsu China partners UseDem to recycle poster, billboard vinyl into everyday use items
By M4G Bureau - June 11, 2021
‘Reducing waste of outdoor advertising is just the first of many initiatives to drive positive change’
LPFLEX launches world’s 1st recyclable illuminated signage system
By M4G Bureau - June 09, 2021
Designed and crafted with the Maas & Roos 360 degree, the eco-friendly product ‘GREENFLEX’ has been designed with a ‘Sustainability First’ approach ensuring protection of environment and the ecosystem.
‘Engage innovators at campaign ideation stage’
By Pray Jani - June 04, 2021
Provas Kumar Ghosh, Founder and Director, Sai Hitech Advertising calls for innovators and fabricators to be involved by agencies at the early stage of a campaign rollout.
‘Lighting is an important aspect of innovation’
By Pray Jani - June 03, 2021
Yogesh Khade, Founder & MD, Y2K Signs, states that creative use of lighting makes a campaign display truly stand out.
‘Lighting, cut-out innovations continuously improving’
By Pray Jani - May 31, 2021
With these developments, innovators, fabricators are far better engaged in OOH planning today, says Kripashankar Ramnaresh Patel, Founder and Proprietor, Addition Outdoor
‘Delayed payments, margin squeeze burden innovation fabrication, mounting business’
By Pray Jani - May 28, 2021
The pandemic has put additional burden on the innovators, posing immense threat to our survival: Sanjay Sirpaul, MD, Sakshi Advertising.
‘Mounters have a key role cut out in campaign ideation’
By Pray Jani - May 27, 2021
Satish Hooda, Founder of Raj Roshan sees a more meaningful engagement of innovators and mounters in campaign ideation and rollout plans.
‘Innovations are absolutely necessary for OOH’
By Pray Jani - May 26, 2021
Emraan Kureshi, MD, Active Media Innovations cites that fabrication of innovations calls for multiple expertise, such as, in woodwork, metalwork, sculpting, electrical work, etc.
PPDS installs 1,000 Philips digital signage at Kwik Trip stores
By M4G Bureau - April 09, 2021
Philips D-Line displays help Kwik Trip create new revenue streams, drive sales and achieve cost savings of nearly $2 million.