LMX Connects to DoohClick’s ad management platform to expand demand opportunities

Locations Media Xchange (LMX), a leading enterprise software provider for OOH media owners, has announced its latest integration with the global ad network management platform DoohClick, further advancing potential demand from programmatic advertising partners.

Driven by the OOH industry’s need for modernisation, DoohClick is an intuitive platform that transforms how media owners operate. This integration with LMX’s Supply Side Platform (SSP) brings a new level of efficiency and opportunities for OOH media owners. The collaboration facilitates a seamless connection between LMX’s SSP and DoohClick’s CMS, allowing media owners to tap into a diverse range of programmatic advertising demand.

This integration offers effortless access to programmatic advertising demand for DoohClick’s CMS users, empowering them to connect directly with LMX’s expansive advertising demand network, which is especially strong in emerging regions like APAC, Middle East and Africa, and Latin America. 

Srikanth Ramachandran, Founder and Group CEO of Moving Walls commenting on the partnership, stated, “It is critical that OOH software reduces manual processes and friction when it comes to managing several demand partners. We will continue to partner with the different stakeholders in the OOH ecosystem to make this happen. “

DoohClick CEO Jonas Glad said: “Unlike other SaaS providers, DoohClick is SSP agnostic. We don’t lock clients into a single system. Adopting a collaborative, flexible approach allows media owners the opportunity to run programmatic campaigns on whichever system they choose,  opening up programmatic buying to new markets.”  

This partnership reflects the commitment of both LMX and DoohClick to enriching the capabilities and opportunities available to digital signage networks. By seamlessly connecting advertisers and media owners, this integration contributes to the continued growth and success of the programmatic DOOH industry.