By: Amaan Kazmi
Last updated : December 05, 2017 6:53 pm
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points
Along with the traditional techniques of surveys and forms, RadioLocus measures visitor density, visitor routes, visitor engagement across media points and taps into indoor and outdoor environments with technologies like Bluetooth, Wi-fi, GSM or GPS – based tracking capturing data such as dwell-time and conversion rates which gives insights on audience movement. The insights would help in improving the marketing strategies and changing the angle of campaign placements.