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Sustainability5 days ago

WOO and Ad Net Zero partner to refine OOH sustainability framework

Originally developed by Ad Net Zero, the GMSF provides a consistent methodology for calculating greenhouse gas emissions across all major...

OOH Industry6 days ago

The OOH revolution: Smarter, faster, and fully measurable

Mike Cooper, CEO of DOmedia, offers his perspective on how technology is rewriting the rules of out-of-home advertising. 

Campaigns1 week ago

Credai Chhattisgarh’s new campaign sparks urgency in Raipur

The campaign is executed by SVA Media & Consultancy

Creative Concepts1 week ago

Godrej Properties enters Indore with 3D projection on Rajwada Palace

The campaign is executed by OAP Mediatech

Creative Concepts1 week ago

Whatsapp’s privacy message on Bandra-Worli Sealink

The campaign effectively ties the brand's core message, privacy and connection.

OOH Adtech1 week ago

Vistar Media launches Programmatic Guaranteed

Programmatic Guaranteed allows advertisers to lock in delivery and pricing on select inventory, while giving media owners better visibility into...

Creative Concepts1 week ago

“Anything’s a Kebab”: Waitrose’s playful OOH campaign takes to the streets

The text on the billboard is integrated with a large, three-dimensional skewer that extends past the billboard's frame, featuring kebab...

OOH Adtech1 week ago

The future of programmatic 2025: Research by WARC

The report is based on insights from both WARC and external research, providing an overview of the marketplace and deep...

Company News2 weeks ago

Redington India and HP India inaugurate Graphics Experience Center in Mumbai

Through the Graphics Experience Centre, Redington will bring together the latest innovations in HP Latex print technology, enabling its customers...

Creative Concepts2 weeks ago

ASA Advertising launches Chhattisgarh’s largest DOOH network.

The company has installed 25 LED digital screens across key urban centers to expand its media offerings in the state.

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