Rosh Singh, Director, Digital Innovation & Head of Kinetic Active & KineticX, UK, to speak at OAC 2017

The true strength of any technology or creative idea applied in OOH advertising may be gauged from the impact delivered on brand advertising. Do such developments encourage the existing brands to increase their OOH spends, and are more advertising brands entering the OOH fold? Rosh Singh, Director of Digital Innovation & Head of Kinetic Active & KineticX, the UK, will share this observations on this subject in his address on the theme of 'How DOOH can pull more brands to the outdoor', at the upcoming Outdoor Advertising Convention (OAC) that will be held at Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 28-29, 2017.

Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up incubator focusing on creating technology for tomorrow's OOH.

Prior to joining Kinetic, Rosh was Managing Director of Gamaroff Digital, a technology innovations lab and managed the company up to its acquisition by WPP in 2014. At Gamaroff Rosh was responsible for driving technical innovation within his field producing world class campaigns for the likes of Virgin, Jameson and Malibu and was an early champion of connected objects and the internet of things within the UK marketing scene.

Previous to Gamaroff Rosh has worked in technical, digital, eCRM and PR roles at various companies working for clients such as HSBC and Universal Music. Rosh also has a wealth of experience within the Music and Film industry having owned and run his own production company as well as various record labels.