‘Time to humanise our communication & engagement,’ says actor Padmavati Rao at OAC 2022

In OOH News By N Jayalakshmi - August 23, 2022

The talk on the theme ‘Thinking out of the box: How creativity broadens one’s horizons’ on Day 2 of Outdoor Advertising Convention (OAC) by Actor & Director, Poet and Natural Farmer, Padmavati Rao, built a persuasive case for the need to stop the ‘dehumanising’ of marketing communications and instead create experiences that genuinely strike a human connect and are also environmentally responsible.

Kinetic India wins ‘Campaign of the Year’ award in OAA 2022 contest

In OOH News By M4G Bureau - August 21, 2022

Kinetic India won 4 Gold, followed by Rapport Outdoor Advertising and Tribes Communication winning 3 each. 51 awards were given away -- with 19 Gold, 16 Silver and 16 Bronze – in the OAA 2022 function held at Westin Mumbai Powai Lake on August 18.

Audience Measurement booklet launched at OAC 2022

In OOH News By M4G Bureau - August 18, 2022

The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.

Day 1 of Outdoor Advertising Convention 2022 expands OOH horizons, maps new growth opportunities

In OOH News By M4G Bureau - August 18, 2022

With a diverse and interesting mix of speakers and topics, combined with the right amount of engagements and interactions, the first day of OAC 2022 helped create a larger context and tap new opportunities for the OOH eco system.

“Life experience is the key to success,” says R Madhavan, Actor, Producer, Motivational Speaker at OAC

In OOH News By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) that was inaugurated today at The Westin Mumbai Powai Lake, kickstarted on a motivational note as actor R Madhavan kept the audience hooked, sharing some interesting anecdotes and insights from his life in an insightful conversation with Rajiv Raghunath, Managing Editor , Media4Growth and Outdoor Asia.

Much awaited Outdoor Advertising Convention kicks off at The Westin Mumbai Powai Lake

In OOH News By M4G Bureau - August 17, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) was inaugurated today at The Westin Mumbai Powai Lake, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

16th edition of Outdoor Advertising Convention all set to ignite new OOH ambitions

In OOH News By M4G Bureau - August 16, 2022

The 16th edition of the popular Outdoor Advertising Convention (OAC) is set to be inaugurated at The Westin Mumbai Powai Lake, on August 17th, promising two days of thought provoking sessions by a distinguished line-up of speakers, all representing various aspects of the OOH industry.

Panasonic Life Solutions is Digital Partner for Outdoor Advertising Convention 2022

In OOH News By M4G Bureau - August 05, 2022

The company’s association with the 16th Outdoor Advertising Convention (OAC) to be held on August 17-18 at The Westin Mumbai Powai Lake, is particularly relevant given the convention’s focus this year on technology-led OOH growth.

Amit Gheji, Head - Marketing, Gulf Oil India, part of OAA 2022 Jury

In OOH News By M4G Bureau - July 15, 2022

Amit comes with rich experience in marketing leadership, brand strategy, brand management, marketing communication, sales & shopper marketing, and led the charge for challenger brands in the categories of soaps & shampoos against strong market leaders.

Rekha Nahar, GM - Marketing, Jockey, part of OAA 2022 Jury panel

In OOH News By M4G Bureau - July 14, 2022

Rekha is responsible for the overall brand and marketing initiatives for Jockey and comes with expertise in business strategy, brand building, managing large product categories & businesses, strategic projects, marketing and sales management.