OOH News
OAC 2013: Activation will have its own role to play
By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
OAC 2013: Times OOH launches'Vade Mecum' handbook
By VJ Media Bureau - July 06, 2013
The handbook'Vade Mecum' for out-of-home highlights various examples of innovation adding an extra edge to your business.
OAC 2013: Client seeks value for money
By VJ Media Bureau - July 06, 2013
The way forward for the outdoor industry would be moving from static to engaging, while making the media more dynamic, topical and bringing out brand's promise
OAC 2013: Irene Revilla on the importance of Transit Media
By VJ Media Bureau - July 06, 2013
With more megacities evolving in APAC and increased commute time, Irene Revilla, SVP Strategic Development, Posterscope - China gives more insight on how Transit Media can play a major role in overall advertising plan.
OAC 2013: It's time to go high on tech
By VJ Media Bureau - July 06, 2013
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.
OAC 2013: Young Outdoorians get cracking at OAC 2013
By VJ Media Bureau - July 06, 2013
As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.
OAC 2013: Fate of OOH on authority's hand
By VJ Media Bureau - July 06, 2013
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
OAC 2013: Designing OOH aesthetically
By VJ Media Bureau - July 06, 2013
Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media
OAC 2013: Outdoor Advertising Convention (OAC) 2013 kicks off in Goa
By VJ Media Bureau - July 05, 2013
The 9th edition of OAC 2013, a two-day event for the outdoor advertising fraternity was inaugurated at the Grand Hyatt, Goa.
OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business
By VJ Media Bureau - July 05, 2013
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.
