By VJ Media Bureau - December 20, 2013

Yash Raj Films has come up with a simple but effective OOH message for its movie Dhoom 3, which was executed by Bright Outdoors.

By VJ Media Bureau - December 19, 2013

The brand ties up with Mumbai's Dabbawalas to reach out to 10,000 households with product samples planted in lunchboxes and combined it with an awareness information drive.

By Sounak Mitra, Business Standard, New Delhi - December 18, 2013

Its strategy of rock-bottom tariffs and barebone services has helped it break even within a year of launch. Can it sustain this growth?

By VJ Media Bureau - December 18, 2013

The agency acquired sole rights for branding on the pillars and overhead panels (gantries) on the route 3 & 3a green line of the Bengaluru Namma Metro for a period of four years

By Nabamita Chatterjee - December 18, 2013

The brand's new campaign has been executed across 80+ towns involving more than 180 media options for a period of 45 days.

By MunmunSaha - December 18, 2013

The out-of-home campaign aims to attract mobile apps lover to download the application and stay connected with loved ones through various outdoor media in Mumbai.

By VJ Media Bureau - December 17, 2013

TIML acquires Mumbai Metro Line I under the Public Private Partnership

By VJ Media Bureau - December 17, 2013

Sinex has been appointed as the sole distributor of Triline products for the market of India and Sri Lanka.

By Nabamita Chatterjee - December 17, 2013

Carat Fresh Rural aims to have a network of 10,000 people and 100 rural experts, across 26 states, by mid-2015.

By VJ Media Bureau - December 13, 2013

The quest to create Kingfisher's Good Times continues with the World's First Beer Dispenser triggered by Head-banging.