Times Innovative Media wins Mumbai Metro rights

Times Innovative Media Ltd (TIML) has won the contract to partner with Mumbai Metro Line I for advertisement rights for Mumbai. Mumbai Metro One issued the letter of award for advertising contract to TIML. The contract is for a period of 15 years and covers various advertising options available at Mumbai Metro viz. inside stations, station pillar, train wraps, inside train, sponsorship opportunities and state of the art digital network to be installed by TIML.

Commenting on this important acquisition, Sunder Hemrajani, Managing Director, TIML said, "Mumbai Metro Line I is an important project under the Public Private Partnership. It will offer Mumbai citizens a comfortable, reliable and efficient transportation mode. Mumbai will see metro rail system for the 1st time which will offer state of the art coaches, and passenger convenience systems. We are delighted to be associated with this project as the overall media partner of Mumbai Metro to offer world class media solutions to marketers for engaging with their target segments. We look forward to this long term association.”

TIML operates its out-of-home media business under the brand, Times OOH. Times OOH has a presence in all media segments and has extensive and prestigious properties throughout the length and breadth of the country.