OOH News
Scarcity of OOH formats leads to limited exposure: Vinkoo Chakraborty
By Satarupa Chakraborty - October 14, 2015
According to Vinkoo, a promising market like UP can grow extensively in outdoor advertising if only formats and aesthetics are improved along with certain monitoring systems and regulations in place.
Third edition of UP Talks OOH kicks off in Lucknow today
By VJ Media Bureau - October 09, 2015
With approximately 150 delegates coming to make the conference a success, UP Talks OOH saw maximum registration from outdoor giants and professionals from all over the state.
Renault Kwid makes a bold statement at Mumbai airport
By Satarupa Chakraborty - October 01, 2015
French automobile giant, Renault forays into the small-car segment with an innovative installation of its new model - Kwid at Mumbai airport recently. Executed by Times OOH, the billboard used a mocked-up version of Kwid as an attachment, creating an illusion of real car hanging.
Pioneer Publicity adopts Edge1 Outdoor Media Management Software
By Nabamita Chatterjee - October 01, 2015
Pioneer Publicity has chosen Edge1 OOH Software, a comprehensive solution to manage its out-of-home business.
Posterscope and Blue 449 partner with Project Everyone for largest digital OOH campaign
By Nabamita Chatterjee - September 30, 2015
Project Everyone aims to share the United Nations Sustainable Development Goals with seven billion people over seven days using powerful imagery and copy across an extensive range of platforms.
DDB Mudra West appoints Nilay Moonje as Group Creative Director
By Nabamita Chatterjee - September 30, 2015
Having an experience of over 12 years, Nilay has worked on numerous multinational brands in FMCG, sports, electronics, financial and tourism sector.
UP Govt goes outdoor in Mumbai to promote its progress
By Satarupa Chakraborty - September 28, 2015
UP Government's outdoor campaigns in Mumbai accounts the state's infrastructural growth in order to attract industrial interest.
Amit Sarkar resigns from Kinetic India
By Satarupa Chakraborty - September 23, 2015
With experience spanning over 16 years in the industry, Amit served at Kinetic India for more than 7 years.
UP Tourism's colourful train wraps adorn Delhi Metro
By Satarupa Chakraborty - September 21, 2015
The state tourism is currently being promoting through the popular blue line of Delhi Metro Rail Corporation (DMRC) covering destinations in NCR like Dwarka, Noida and Vaishali.
IDBI Federal Life Insurance goes outdoor to promote'Childsurance'
By Satarupa Chakraborty - September 14, 2015
The Social Street has executed the'Childsurance' campaign in 105 cities with more than 900 billboards across pan India in Phase 1.
