Saturday, April 20, 2024

Advertisement

OOH News

White label ATM marketing opens up new OOH avenues: Anurag Nigam
White label ATM marketing opens up new OOH avenues: Anurag Nigam

By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'

Metro networks offer innovative OOH options: Abhay Mishra
Metro networks offer innovative OOH options: Abhay Mishra

By VJ Media Bureau - July 28, 2015

Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenues”, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.

Consolidation could spark investor interest on OOH business: Gaurav Deepak
Consolidation could spark investor interest on OOH business: Gaurav Deepak

By VJ Media Bureau - July 28, 2015

Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.

Innovations key to OOH success, say bankers
Innovations key to OOH success, say bankers

By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

OAC 2015 inaugurated in Mumbai on July 24
OAC 2015 inaugurated in Mumbai on July 24

By VJ Media Bureau - July 28, 2015

The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.

Kinetic India bags maximum OAA 2015 metals
Kinetic India bags maximum OAA 2015 metals

By VJ Media Bureau - July 27, 2015

Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.

Team Turquoise wins Young Outdoorians! Contest at OAC 2015
Team Turquoise wins Young Outdoorians! Contest at OAC 2015

By VJ Media Bureau - July 27, 2015

Team Turquoise comprising Ankit Sheth, Aritra Dasgupta, Sanjeev Choudhary, Aparna Singh and Rimple Sanchala won the third Young Outdoorians! Contest sponsored by IKON. The winning team received a cheque of Rs 25,000 and a waiver of the OAC 2015 registration fee.

Shashi Nambiar and Sushant Kadam & Rohit Salian and Binita Shah win the first YOC Contest at OAC 2015
Shashi Nambiar and Sushant Kadam & Rohit Salian and Binita Shah win the first YOC Contest at OAC 2015

By VJ Media Bureau - July 27, 2015

Shashi Nambiar and Sushant Kadam, Taproot India and Rohit Salian and Binita Shah, Salt Brand Solutions won the first ever YOC contest sponsored by Laqshya. The winners received a return ticket each to Dubai.

Abhishek Banerjee wins the Streettalk OOH Thought Leaders Contest at OAC 2015
Abhishek Banerjee wins the Streettalk OOH Thought Leaders Contest at OAC 2015

By VJ Media Bureau - July 27, 2015

Abhishek Banerjee, Kinetic India and Rohit Yajnik, Amar Ujala Outdoors, sent in the winning entries for the first instalment of the Streetalk OOH Thought Leaders Contest to become the winner and runner-up, respectively.

Prithvi Ads adds 1500 KSRTC buses to their inventory
Prithvi Ads adds 1500 KSRTC buses to their inventory

By Preethika Kotian - July 23, 2015

Adding another substantially large force of 1500 to their already existing transit media properties, Prithvi Ads gains rights to one zone of the KSRTC buses.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement