By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.

By VJ Media Bureau - July 28, 2015

Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planning” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.

By VJ Media Bureau - July 28, 2015

Olivier Heroguelle, MD, JCDecaux India, and G K Suresh, Vice President Marketing, Foods Business, ITC, spoke on the theme'Can OOH media networks deliver higher visibility and ROI? Opportunities and challenges' at a panel discussion on day 1 of OAC 2015

By VJ Media Bureau - July 28, 2015

Anupriya Acharya, Group CEO, ZenithOptimedia India, urges the industry to direct focused attention on regulation, transparency and measurement metrics

By VJ Media Bureau - July 28, 2015

Anurag Nigam, Vice President & Chief of Operations, Tata Communication Payment Solutions Ltd, presented the concept of outsourced ATMs while addressing a session on the theme'How emerging media can contribute to OOH growth'

By VJ Media Bureau - July 28, 2015

Speaking on the theme"Physical infrastructure growth in India - Creating new OOH avenues”, Abhay Kumar Mishra, CEO, Mumbai Metro One, explained how the Metro network in Mumbai itself will create compelling advertising options for brands.

By VJ Media Bureau - July 28, 2015

Gaurav Deepak, Co-Founder & MD, Avendus, spoke about factors that induce VC/PE to fund new businesses while addressing the Outdoor Advertising Convention on the theme'Emerging trends in financing of media business -- What OOH media firms must do to attract investments'.

By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.

By VJ Media Bureau - July 28, 2015

The Outdoor Advertising Convention 2015 was inaugurated on July 24 at the Renaissance Mumbai Convention Centre, Powai, Mumbai with the lighting of the traditional lamp by Pradeep Shrivastava, CMO, Reliance Jio, Amit Sarkar COO, Kinetic India, Noomi Mehta, MD, Selvel One, and Vasant Jante, MD and Publisher, VJ Media Works.

By VJ Media Bureau - July 27, 2015

Kinetic India walked away with 5 golds and 16 metals in all, while Milestone Brandcom won 8 metals, Madison OOH won 7, Posterscope won 5, and Interspace Communications and Laqshya Media Group 3 each.