Saturday, October 01, 2022

Advertisement

OOH News

Innovative outdoor display permitted at Rapid Metro, Gurgaon
Innovative outdoor display permitted at Rapid Metro, Gurgaon

By Bhawana Anand - November 13, 2013

The rapid metro will offer various advertising opportunities like train wrap, pillar wraps, video ad films on LED screens, high quality tri-vision, regular wall wraps and station branding.

Cyprus Tourism goes high with Jet Seat Backs!
Cyprus Tourism goes high with Jet Seat Backs!

By Nabamita Chatterjee - November 13, 2013

Cyprus Tourism is marking its entry into Indian Tourism industry and for the first time has rolled out the brand campaign on Jet Airways Seatback devices for their promotion.

UP Talks OOH: 'How agencies can add value to media owners' business'
UP Talks OOH: 'How agencies can add value to media owners' business'

By VJ Media Bureau - November 12, 2013

Agencies and media owners have their own dynamics that work at different levels in the OOH industry. For a win-win situation both need to add value to the other. Raj Mohanty, Vice President Kinetic India, will talk on the role of agencies at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'
UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'

By VJ Media Bureau - November 12, 2013

The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.

Carat wins Indian Navy advertising rights
Carat wins Indian Navy advertising rights

By Nabamita Chatterjee - November 11, 2013

The thematic campaign includes multiple TVC's, press, OOH, and digital communication

Vodafone's festive splash
Vodafone's festive splash

By Nabamita Chatterjee with inputs from Bhawana Anand - November 07, 2013

In a bid to strike a festive chord with its TG, Vodafone went on a major branding splash in Kolkata and Delhi. The brand booked strategic locations in the cities to make a statement and reiterate its positioning. Here's a look.

Outdoor Media Integrated is now Laqshya Solutions
Outdoor Media Integrated is now Laqshya Solutions

By Nabamita Chatterjee - November 07, 2013

The new name has been created to bring about better synergy among the various group divisions and OMI too will be able to get inherent advantage of Brand Laqshya.

Sugar Free Natura celebrates sweet indulgence
Sugar Free Natura celebrates sweet indulgence

By MunmunSaha - October 31, 2013

Zydus Wellness in partnership with DDB Mudra Max and brand ambassador celebrity chef Sanjeev Kapoor has launched the'Khushiyan gino, Calories nahi' campaign to promote its Sugar Free Natura this Diwali .

Tata Docomo urges youth to'open up'
Tata Docomo urges youth to'open up'

By MunmunSaha - October 31, 2013

'Open Up with Half Rate Calling @ Rs. 22' is the new OOH campaign launched by Tata Docomo to educate customers on their new tariff plan in rest of Maharashtra with an innovation done in Pune.

Zee TV's Dancewala campaign
Zee TV's Dancewala campaign

By MunmunSaha - October 28, 2013

The visuals used in the campaign to announce Season 4 of Zee TV's'Dance India Dance' reality show define a dance mood with a tagline supporting it.

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement