OOH News
IPG Mediabrands India launches new Data Management Platform with MediaMath
By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
Havas Media bags integrated media mandate of Faircent.com
By M4G Bureau - August 08, 2017
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
Railway road show & pre-bid meeting to be held tomorrow in Delhi
By M4G Bureau - August 08, 2017
The Road Show & Pre-bid Meeting for the Delhi Area OOH, South Eastern Railway, Western Railway, Central Railway & Northern Railway will commence at 10:30AM on August 9
TVS Motor engages Retail Story to drive Scooty campaign
By M4G Bureau - August 04, 2017
The agency will be responsible for sales lead awareness of TVS Motor in Tier 2 & 3 cities by branding kirana stores in South India
‘OOH is primed for accelerated growth’
By Nabamita Chatterjee - August 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development of industrial and business infrastructure that include industrial parks, smart cities, etc.
JCDecaux crafts super premium media at The Collection, UB City
By M4G Bureau - August 03, 2017
The luxury mall located in Bengaluru houses a mix of highly sophisticated digital and static media, providing an uncluttered environment for brand advertising
Madison Media acquires majority stake in HiveMinds
By M4G Bureau - August 03, 2017
HiveMinds is a Bengaluru-based performance digital agency that counts among its clients BigBasket, ABOF, ClearTrip, CloudNine Hospitals among others
‘Mall signages - a perfect growth opportunity for DOOH’
By M4G Bureau - August 02, 2017
Bill Fordyce, COO, HyperMedia, Dubai spoke on ‘How DOOH can work the magic for media owners & brands’ at OAC 2017.
Orango Solutions wins media rights at Varanasi, Srinagar airports
By Bhawana Anand - August 02, 2017
The contracts have been acquired for a period of 10 years each.
Laqshya’s wins top award in CSR category for Daikin OOH campaign
By M4G Bureau - August 02, 2017
The Responsible Business Awards recognise the contribution of companies that put social and environmental concerns at the heart of their strategy
