OOH News
Noida Authority mandates removal of advertising media on traffic signals
By M4G Bureau - August 16, 2017
The media was cited as obstructing traffic view of the signals
Rail officials scrutinising issues raised by media owners in Pre-bid meeting
By Bhawana Anand - August 12, 2017
Media owners had citied the issues related to obtaining permissions from local bodies for putting up media in railway area
India’s digital signage industry to grow by 18% by 2022
By M4G Bureau - August 11, 2017
Increasing use of digital signages in OOH advertising is one of the key contributing factors
Suzuki Motorcycle ropes in dentsu X as media partner
By M4G Bureau - August 11, 2017
HAPPY Mcgarrybowen to handle the brand’s creative duties
Xposure to manage media for Ralson Tyres
By M4G Bureau - August 11, 2017
The pitch process covered both the planning and buying aspects of the business and the mandate is effective immediately.
Railways addresses OOH industry queries at pre-bid meeting & roadshow in Delhi
By Bhawana Anand - August 10, 2017
The meeting drew the participation of a wide cross-section of OOH media owners from across the country
Supreme Court gives green signal to New Outdoor Advertisement Policy for Delhi
By Bhawana Anand - August 08, 2017
Outdoor Advertising Policy 2017 will replace the existing 2008 policy with new rules & regulations like ban on promoting "nudity, racism, drugs, cruelty to animals or any kind of violence” and no ads in the national parks, historical monuments, world heritage areas and religious places.
WB Govt invites bids for FIFA Under 17 World Cup 2017 branding
By M4G Bureau - August 08, 2017
This tender includes OOH publicity branding covering the traditional and ambient formats for the duration of 30 days at several venues.
IPG Mediabrands India launches new Data Management Platform with MediaMath
By M4G Bureau - August 08, 2017
The Data Management Platform will integrate into Cadreon which is IPG Mediabrands’ existing real-time marketing and programmatic buying unit.
Havas Media bags integrated media mandate of Faircent.com
By M4G Bureau - August 08, 2017
The brand has tied up with Havas Media to launch their first-ever 360-degree advertising campaign across mediums.
