OOH News
AAI invites bid for baggage trolley advertising at Trichy airport
By M4G Bureau - August 22, 2017
Media rights on 400 trolleys will be awarded for a period of 3 years
Vizeum wins media mandate for Bauli India
By M4G Bureau - August 21, 2017
As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations
Smart city projects, urban policies need to be aligned: experts
By Bhawana Anand - August 21, 2017
Alka Asthana, CTO, Bharti Infratel Limited, stated at the 3rd National Summit on 100 Smart Cities India 2017 that while the smart city projects provide for digital billboards, current urban norms do not allow use of video content on such billboards
Noida Authority invites EoI to build fresh ad revenue growth strategy
By M4G Bureau - August 18, 2017
Noida Authority aims to increase revenues from ad contracts to Rs 100 crore per annual from the current level of Rs 9 crore
Kolhapur civic body swoops down on unauthorised media in the city
By Bhawana Anand - August 18, 2017
Outmoded advertising policy cited as a key reason for mushrooming of unauthorised media in Kolhapur
NTBCL to announce DND EoI outcome soon
By Bhawana Anand - August 18, 2017
The EoI proposals are being evaluated now and an announcement is expected by the month-end
‘OOH advertising is a $29 billion global industry’
By M4G Bureau - August 17, 2017
The findings come out of a study conducted by MAGNA Intelligence in partnership with IPG Mediabrands’ OOH specialist agency Rapport. The report, is based on an analysis of the global OOH industry and OOH advertising in 70 countries.
Noida Authority decision to remove traffic signal media ‘not clearly communicated’
Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created
Southern Railway invites bids for ad rights on Brindavan Express
By M4G Bureau - August 16, 2017
The train has 22 coaches and each coach has 32 panels for advertising. In all there are 704 advertising panels adding up to 1,056 sq. ft of branding area.
Punjab Govt plans to expeditiously increase tax revenues from OOH
By M4G Bureau - August 16, 2017
Cabinet minister Sidhu asserts that all loopholes will be plugged while ushering in a new advertising policy
