OOH News
AAI invites bids for ad rights at Biju Patnaik International Airport, Bhubaneswar
By M4G Bureau - August 31, 2017
The advertising space comprising 16,300 sq.ft (Indoor – 7,800 sq.ft. and outdoor – 8,500 sq.ft.) will be given for the duration of 10 years – for both static and digital media as well as activation. The tender will be allotted on Payment of Monthly Concession Fee basis.
Media owners cite viability issues concerning Railways’ Mumbai OOH Area package
By Bhawana Anand - August 31, 2017
On Package no. 16, which was the focal point of discussion at the pre-bid meeting in Mumbai, the media owners expressed concern over the high reserve price set by the Railways, and cited a gamut of viability issues
IOAA brings SOP v5.5 into effect from September 1
By M4G Bureau - August 31, 2017
IOAA has taken the firm step to bring the latest version of SOP into effect to help streamline the credit and payment processes. This is being done after deliberations with the agencies.
Honeywell vests Zenith India with media duties
By M4G Bureau - August 29, 2017
The brand is one of leaders in air purification for residential as well as commercial applications, across multiple global markets.
Yusuf Merchant, Adil Khan join DDB MudraMax’s senior leadership
By M4G Bureau - August 29, 2017
Yusuf will be reporting to Sanjay Shukla, President, DDB MudraMax (OOH & Experiential) while Adil will be reporting to Yusuf
Large formats will once again embellish Mysuru cityscape
By Bhawana Anand - August 29, 2017
The civic is bringing into effect a new set of advertising bylaws and will also take forward the ad tax structure that was proposed by the state government’s Standing Committee on Taxation, Finance and Appeals.
MP High Court directs municipal body to remove roadside hoardings
By Bhawana Anand - August 29, 2017
Media owners in the city have yet to be notified on the matter; fear major business losses
Pre-bid meeting on Mumbai OOH Area railway ad package today
By M4G Bureau - August 29, 2017
The meeting will provide the industry a further opportunity to raise queries with the Board with respect to the various terms and conditions linked with the advertising packages.
Vizeum wins media mandate for Mathrubhumi Group
By M4G Bureau - August 29, 2017
As part of the mandate, Vizeum will handle medium ranges across TVC, print, radio, OOH, digital and activations amongst others wherein Vizeum will focus on promoting their 18 brands.”
Bandhan Bank partners with Madison Media again
By M4G Bureau - August 28, 2017
After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.
