Media Planning & Buying

Bandhan Bank partners with Madison Media again

After handling the Bank’s launch duties, Madison Media will now be steering the media planning & buying for the brand across communication channels.

Published

August 28, 2017

M4G Bureau

Madison Media announced that it has won back the prestigious assignment of media planning and buying media space for Bandhan Bank.

Madison Media had successfully launched the bank in August 2015 with a high decibel TV, Print and Outdoor campaign. The launch event was graced by India’s Finance Minister Arun Jaitley.

Bandhan Financial Services Ltd, a microfinance entity, was set up in 2001 for poverty alleviation and women empowerment. It was one of the two entities that got the license to set up a universal bank. Today, the bank has 3,668 touch points consisting of 841 bank branches, 2,444 Doorstep Service Centres (DSCs) and 383 ATMs, serving 11 million customers across 33 Indian States and Union Territories.

Commenting on this development, Vikram Sakhuja, Partner & Group CEO Madison Media & OOH, said, “We are delighted to partner with Bandhan Bank once again and are looking forward to achieving greater milestones for the bank in the years to come.”

Chandra Shekhar Ghosh, Managing Director& CEO, Bandhan Bank said, “I am sure Madison will do a great job in adding value to our brand pan India.”